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Internet

Fendi, Tory Burch use Facebook ad platform to drive page traffic

December 12, 2011

 

By Kayla Hutzler

Luxury marketers such as Fendi, L’Occitane, John Varvatos, Tory Burch and BMW have been using Facebook ads to help increase brand awareness, build social networks and bring in Web site traffic.

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  1. Neiman Marcus honors Leonard A. Lauder in New York City
  2. Capri Holdings, Tapestry abandon plan to merge
  3. Burberry overhauls strategy amid rocky interim results
  4. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  5. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  8. In Geneva, Christie’s records new high with Aga Khan emerald
  9. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  10. Viceroy Hotels debuts narrative-driven brand identity
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