Apparel and accessories
April 8, 2024
Originally released in 2009, the brand is positioning the Peekaboo bag for intergenerational appeal with its latest campaign. Image credit: Fendi
By Zach James
Italian fashion house Fendi is looking to legacy luxury talent to uplift an iconic purse.
{"ct":"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","iv":"79483ffc942a242e2e9574ef704f674b","s":"d14c766b5a1a8def"}
Share your thoughts. Click here