Apparel and accessories
April 8, 2024
Originally released in 2009, the brand is positioning the Peekaboo bag for intergenerational appeal with its latest campaign. Image credit: Fendi
By Zach James
Italian fashion house Fendi is looking to legacy luxury talent to uplift an iconic purse.
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","iv":"ef3babd4b51940ae4547718c51b37589","s":"38616326e3142aaf"}
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