Today in luxury marketing:
More than coins for Rome's fountains
Deterioration of the famous Trevi Fountain in Rome prompted Pietro Beccari, chairman and chief executive of Fendi, to create a project called "Fendi for Fountains," The New York Times reports.
{"ct":"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","iv":"af0937e13d1b0909c9fdd6bb47da1831","s":"f8a2e4ba0084be59"}