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Apparel and accessories

Fendi looks beyond generational stereotypes in millennial-centric microsite

February 7, 2017

Image from F is for Fendi Instagram Image from F is for Fendi Instagram

 

By Sarah Jones

LVMH-owned fashion house Fendi is courting a millennial audience through a dedicated digital platform that speaks to “freaks.”

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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