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Apparel and accessories

Fendi looks beyond generational stereotypes in millennial-centric microsite

February 7, 2017

Image from F is for Fendi Instagram Image from F is for Fendi Instagram

 

By Sarah Jones

LVMH-owned fashion house Fendi is courting a millennial audience through a dedicated digital platform that speaks to “freaks.”

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  1. Hermès drives interest via monthly Petit h mystery boxes
  2. Luxury Unfiltered: Porsche’s 911 Spirit 70 proves limited editions are essential
  3. EBay auctions rare fashion pieces, Porsche 911 for Miami race weekend
  4. Fashionphile builds on growing appeal of luxury resale with new campaign
  5. Four Seasons to open beachfront resort in UAE
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Luxury Unfiltered: The true cost of cutting luxury prices
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Dior goes for gold with flashy J'adore campaign
  10. 65pc of consumers want fashion brands to commit to CSR: report
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