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Dec. 23, 2024
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Mobile

Fendi lets consumers be the artist in new Baguette app

June 11, 2014

Consumer design from Fendi's myBaguette app Consumer design from Fendi's myBaguette app

 

By Sarah Jones

Italian fashion house Fendi is connecting with aspirational consumers through a new mobile application for tablets that uses its Baguette as a blank canvas for creativity.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Michael Kors walks with influencers in new campaign tier
  8. Wearables, AI at forefront of 2025’s digital trends: IMG
  9. Bleu de Chanel dives deep with new campaign
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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