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Fendi chooses social imagery for fragrance push

July 6, 2012

 

By Tricia Carr

Italian fashion house Fendi is honing in on the creativity of its Facebook fans via an application that lets users create their own Timeline cover image with a focus on a new fragrance, which will likely put the brand on the map with aspirational consumers.

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  1. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  2. Diageo launches new division for luxury brands, experiences
  3. Rolls-Royce brings new showroom to Abu Dhabi
  4. Loro Piana, Harrods celebrate holidays
  5. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  6. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Artist Esther Mahlangu to debut new work at SCOPE Art Show’s 2024 Miami edition
  9. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  10. Manolo Blahnik opens first Shanghai store
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