In-Store
June 9, 2014
Fendi By The Way handbag at Fendi Fun pop-up at Harrods
By Sarah Jones
Italian apparel and accessories label Fendi took inspiration from an arcade for its new pop-up at Harrods to make shopping more of a game for consumers.
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","iv":"b616ea84e019cf9c98347fa9712e3e06","s":"12fc6095a1866cf0"}
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