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Fendi bottles ideal consumer via Assoluto fragrance campaign

March 4, 2014

 

By Jen King

Italian fashion house Fendi is promoting its new men’s fragrance Fan di Fendi Pour Homme Assoluto by drawing parallels between the scent’s notes and the quintessential male who shops its designs.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
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  3. Belmond to launch new luxury sleeper train in England, Wales
  4. Diageo launches new division for luxury brands, experiences
  5. Meta drops price on paid subscription tier in EU
  6. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  7. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  8. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  9. Bentley anticipates first electric SUV, arriving in 2026
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