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Dec. 23, 2024
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Multichannel

Fashion marketing calls for a non-linear approach

January 30, 2015

Younger consumers check their phones a minimum of 40 times a day Younger consumers check their phones a minimum of 40 times a day

 

By Sarah Jones

NEW YORK - Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. Tiffany & Co. acquires historic Titanic timepiece at auction
  6. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Michael Kors walks with influencers in new campaign tier
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. BCG: Four trends driving the new age of luxury
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