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Retail

Fashion labels should seek greater exposure on retailers’ social channels: L2

February 15, 2017

Image courtesy of Saks Fifth Avenue; Saks is most likely to mention brands in its posts Image courtesy of Saks Fifth Avenue; Saks is most likely to mention brands in its posts

 

Retailers and the fashion brands they carry are missing out on a key opportunity to collaborate on social media, according to a report from L2.

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