Retail
February 15, 2017
Image courtesy of Saks Fifth Avenue; Saks is most likely to mention brands in its posts
By Sarah Jones
Retailers and the fashion brands they carry are missing out on a key opportunity to collaborate on social media, according to a report from L2.
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","iv":"b8ec1eb226ec51972a54c35f6bb0f5df","s":"fdc6b480183775da"}
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