Retail
July 11, 2017
Brands are rejecting traditional notions of when and how to market their products in favor of a more direct approach. Image credit: Fashionbi
By Danny Parisi
As digital culture and rising costs of production have disrupted the ways fashion houses sell products, more brands have begun to consolidate by marketing directly to consumers, rather than relying on traditional advertising and commerce.
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","iv":"e1595b807096ac3acfc384c61439f6cf","s":"e09e1c3c7387c412"}
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