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Nov. 23, 2024
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  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
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  10. Altiant is 2020 Luxury Market Researcher of the Year
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Internet

Fashion brands immerse consumers in social runway experience

March 12, 2014

 

By Sarah Jones

Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.

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  1. Women now represent 13pc of global billionaire class: Altrata
  2. 2024: The challenge for luxury amid global and regulatory changes
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The future of successful luxury brand collaborations
  5. Dior goes for gold with flashy J'adore campaign
  6. Ferrari, Chivas Regal forge multiyear partnership
  7. Sharon Stone embodies Italian glamour in cinematic Dolce & Gabbana campaign
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Bentley anticipates first electric SUV, arriving in 2026
  10. Altiant is 2020 Luxury Market Researcher of the Year
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