Internet
March 12, 2014
By Sarah Jones
Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
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h9Jxrm6nMuV1kvDq5dXNn0i5cfOr13+8ZtrB58g9UM89dapQqcFClRqjzCyXCr+nRzJ7FxFMbX2h6BUpBFjzGy\/EVzDevBNFezFMfpiAMOoDyNqKv+WDf0OFgk5L26RqzkOVNeoOWVgPSXxO0ZAYB8IRTtPen25mAQpF64r7KgqtupVy9W05VWmz44v9g243Guqw9S9ZqotD3wP4K\/a56+ElTSQ+G4XI05lhAk1Ia5Jwv307K7YVelKCgjrEHGVes6NBMxoRBhJO7x7yynhlqzlUFOVv94Q0oslUMG177OSNBn62Hvf3rBc+o76V8P4wFx3\/DHWYYSM\/SRxpBdxjXaRWeU1f\/Pr+Xp1nsBvoi+9zwQdlUvE1XNByIaSCx3etNyU0Q55UwOwFZZeyGhGG3rgEYvTqFeBqMWnn4cZuYla2UT1Po2sBcEbbHL8aH6QfDOz7+REFjLGRqfOq6BRkglRYEdRawieD3yiaRFaXusAOSjrvc9W1s2YvYsD3ZsoZkZmXGsNntztfzWkT3zSB0ZSfQjCBn48O49K+lw2B0wYFdbiQt+bnDxHyCxU1uYevXzicOlb44GDoFMHZRR8EG1+HdLJF1740\/6O\/TlWDouONvpIqIsjm1AATMgJcWU3Hhy9TBG1uWUg1xlmEozEvZXY9g3ksH5o0aLk9yltsffF4BZ47G00zu8gCcUTBLtgUWS3FWWtJfVXZT+u5sjcM+jusoqKglOX9rRSn\/NtzcmuF9AAkkUf8zkwVcVi+dic+YEgK1d\/BoHAz2ciWERldqDaFB0hfxD+ZJ5axwD\/TJlHXU\/IOL4FCOIl3Wc+w9+C9n9n7VvKIhbr9pgZaM0lsyXrvyWaeJRn78auW2He6VI6efGhWGCTyUIfyXz74bHQVNS4n6Mrij5WvgBF+i\/s75YBzIJFsijWbIlFH\/ED646ej4rxWzYckWr75WgVH4CuGeZqq\/+v0Je6fCRgBYhFRsKuZVD9DMcv\/rI4S4w9X\/Ttb3R7wHNT2Gb5fV8FyTdnuNoaDUtth+23JqB6aSSfmEBWhkTT6nv54mL7mhWafLSj5hFTsdf4gpzS3s9FNL2btODKKOU0HPmbxVJXY0WzEhyAjxmkUpVHKtVv3mguW1jCvMrJU2gntCmCOXtGfhRFpbxWdGRazlxDaRa9msUnLKufQM6D8kpdZr+s3AS8PKYtBpAeGzJsZSLCTI9ARucartbKtLXRs6qBkFkopkRKuPHIs7xK\/sdmjq+zuy7qHZEkVI4H+NucZohZETlUkJTk6r0NJn6Ids9NI2TPLG7uEnTuuG7zRexjF6pdP9RKSuoRNzF6wpdZaVcMPZlHKDhfxx4v+5LJHcYTDN28ew2qrgQEjGSptQNWhtG7qozMpO0h1eZtlMBiGV1M9G7lo0ckBXQeHiKMmh\/eQR+lDuFbUF\/MrSaIuNOabczcZQGWMIp0cLNpQkEPbsMWVcREoAvLI\/drGpOUAqvxRE07AihL+0ZduX3TV9CXQlnyFhkRtl2WAxeJ1qkshotlBLQJwtOEGsrBWXbRB7ffSriz6KIXQdc+Ug0dAyTCOjWCAc\/aldHm+O1sroVTGSfIFgdjmVpWP1P+wY3VNiu0LDCJ\/pPljyq75+d8yGMSRF2+2vCBWgn4i1GPwFdmh09lDC4BIRVWO2zQpVnNMLheyw8CcSwu5A9XThQk9h+I8w71EAVHjTKOmXu3MlJWCiYU0aTxMR+dOhG\/9m5k20OLvQ5RRiyrBTyEUQZXJaUFLp\/qCn7o88Ph7Rj39FP8B5NUv9ugTn4u2yMDAI+dgL8zYPLIg3CJyLRp60GOpONA\/7wuLrvphWUakrHuTE4fyt89ONSv1fxkaoc2PMcbmYtwhjVF7C8qMO\/HhOHTWSXbxBYkgcemGSIXgXAYmudKDGvtkgU8\/+xmERs5ZL5UW7rEtF04cdMvcZAmuAiudofnjITaEqxzZkqb1RZ+24QZIbzaYMs29es5+uZym+KW4NBdH\/nyx+W0CjFuFC9JsRt\/42OXAUvNolnI0vp7QcOsD+c+MIYAT+KH3obGPuMoY\/iklbRWfuknLH8O26zJf4rlmFLdCUE8ov3tkjNVLL95RH29rFraW4K3R1WyPg1FJPKamLLkUtQM8GMjCqy+EAbdhO5\/e1U3uLAh3Q+xTaG81\/6zDR5Py2PiunOOo9+s6seCqA99IWzcNqJaQwQTzwyqF5L4UgPDxEsawe\/A1X0JPaFn3Ps0JefrnWJeGDoAdChNq70+PwDu8kRSBZqfvprQHJoy0a+X7ONb0EhODICCKzh4tTvAjk5CXI\/0eMucAjqZ1IcW4C1JMEEnDz+saq10qI+TXjh\/pfomkuOfDVMb\/N\/yJlbEKx8HYq\/\/hx3ZfzdvJJNOcBpXhCf4h9rnVGjXATrbqlUKlg9UgSOuZnm+udqhPj9ibsWfnWqrjrPZhRJsALwFZ3oPaSb53DeFml3oym0ArZYY6n\/2zQHVTs+0smIPDpUSLV+kCBS4+LNwMQM86g6uYLZnNt9h4WhDBLzURhnhliOJUZYJb6V2LgbvkXtlPi6S11ol\/RWR5USAfTeTXongC5rEXf4C53Uiz8OVxhDJPLUtn8xQDjMoR1Ccv9PLjSBX+5L047CY7OCE65lRpABAPQBWrzXFR\/d4K4mpYi1WpN3vZ\/GNoGlsyJIt9KF7s4oeUiP8yMrRdpJHYE2SD8gu+Uo2yo935yC4tGwdMnaoGqUMhzkLSOsbwTZJETQmRFqiGoqKLB5VtTvGr3hICJPgXy4AJX2PpMHBvfsw4N\/7lI4Zw2KiVU59V+JguO\/gShx6QKEZ3eEP5iweQU1iTpTZNWCqsQrCOxNvsrKUnh5QzqxlTfn6Cst6X9UblFKDc\/lc3WU3qOYGQ4kw7+n9u2dJsRtdLa4ArbAQhhy2XrBP8yA4wSHnFb5+C+HI1D4mByvpeCJgkAa+QrxrlQvu+1mNERrIr+Db2ICMdm7hPPgjXbQMYoKremUSitYtTQHPz+nc51bCOWZLXSDrGTm5a4aGUvx98SsF+xwmnCBQWSL0nKwQ5FqMsPHsld+qZ6QEeR+gYZ1zIgZRRIHIPS7LxmBzEA0zh6mt\/AvYA0jxxndlZ2IgsPjsBOaVO4AOREWVe9Pg84sP8nXIH8igqV\/XB9xwZoh+VBpvDk8bZsGqvqOKMakyh6E4g8nzVpFxbf1xMC6aWkH0ggX+sMWqskueJjT++OYMJbynjI3n0wlVF9qMr9YJFSqLiKEMcDB496HC6xgDe9lAXYoLipABEozBMDc0trdD\/ODB56b\/bAJ77qUsnF9uR3Kvrn0dn8qyqCbDoRaSC7Bo0AOJ52ANX0ov+Uuw2gryVzExOGW3scN89lpJeIscF0sUCGjVfiyHoE8141ewuXV6gECWt8fOhrN7tzsl7DlN9pY2kbp3BClQ7qw9LxuDXISRYqokWMJBrO3umr1B6\/jW17vcd5gkqgmL5Jw+PoueZ85DDDKTsNwaTErg35x09DMFCtNkM6f0ZtYmDp42zczooJEAhx8ZCeZu+At7qfgL\/iRqJW9NbDVglh55yEjsLqKZbUMZoJrZ8rhN8HweeGs6vOnt9AW6V\/czpcWli504OhjPFV\/8ECd8ypER6ZL06bJjasDqNANPsPfFSyz+\/FLPNZKgMKKKg5fGBkWl7Q+LKuntSAjP1WRKjZQpGtDbYqXS+mcS\/BQrIL+Rmf9ZrxBN3srZiLBNgv4G\/5EZPQMmTrRafdGCJJWY0eHdjxFLpG0XOTd+DNIA5Ck\/rcDj8c6kNWbokwH5OZg3Or1JfgoclKNNT84G3930mE8TsodCeJ5ouOpn5ckTEbDTWTX9ldl84oAExAsIAW57DDXeTNGWNSreWNaiRIkSNSGSz+wsQe135xL1VGwnT2Sx3k+chY1yLLUMgQpzCihYkrrbC7SKK1EY8Yk2fBFEdt4pUSKgUErxUPlGBVoA6fVKoSvNSMDcvpPq31DMBS\/0bfoRKJZKKNDllZ6KLkJ5aNq8cl1AFXeoKbPH1SZb5o4WSpQ01ZVtdXIPJFIBSj+G9Fz4G1ZIsJK3Y9aIHpPqtoxpgpOZMgNXWz\/N5s7rFMPgwfzy28EtEpLoPwBBra1MfC\/MpWk3Kkgunas5OWtoExacxDWWv7YXcaL6r75QDvGvhXBJ85VEEjROsdib3hT+R1+\/1+yuKOUjOM0UO73VdfkhwNdrgjDIWj0GyS\/bFtWqz3vLrHcrLX2cvsdOUmaM4YcIe3ZJZ39vVTE+jG1eYanIk7FGIZpRTFrltHiLUuDl3XKHC1GwIQXFvmgMOoT4XBkrHSdbxW1mwYCHmqWKC41\/aiqEefWGwEL4RQe30dhIorjKNenArRdOkIWV7+GXXyry8m06mjXxgTJEaRCywVLUMb8ULrlBdvdct3Ck+u28GqXMr5QY3aplNwXMjJ0b9o0hLT7j8HabWoe9mMq9AC5eGlaaAKi5VdHKC+81HPJ6CmRw31tHIURtwFlyDppBp0A0WtDlKBiXf452y0zgYbGzFsafD3CCb49Uj94gc+kP1bGbD3FCu+bHfOa7aFW9iPbNqlwo42Ac8rwQClKCdafZiyRtBcHpiAKAqLGUWjwV7llsgiJdFBABdtvVXklhnh4WME7Kd16C93TTMIDM56N\/\/hjI09G0ma136g2wiJq\/qqEekRVkNMfymUNNpAhC0q9MtWcQiPWfHZb3CJuK5j5v9Abrj7YcO7R\/k\/yi+sASaIKTdTcMPM0\/cSNedOOmwcI15iKEw\/q6bKDlKHKrrZ7aBtEDA+AG9E3Sfc3XdGgPPaX8p1Y11uA4sfMggcbQsquPZC5In2kPfF9Fh1Ti7wdmAZyj1ONRTO5B+HIz1qFBwhwtFwa17l3Uh2JY16IueJQBfRTXDv9Cvw\/znu5WCP7\/wUYeXaTRzEwjGN92S3Fnz+OKoeAuFArw3BW6yuvmxfOSyZiaSZ5m+5YAglUYVu7wcc\/WoE6R+mDoncIVFy2Cx2Oi4cPhzZqGlJH4tn6XShuS8ttBv\/e6TACYCokDfmF1JtKsptPGcYy5qzUXtL3hTk81Mi3DZQlXZ3jxUHSeCWao55oy\/wF4bSbEVrStEc6REldtMrYr6WEGl+alsvB\/x9h9qAbrkgKa3PwAgfatN\/duZMs0MfGaRyA75Mqlw2+T8BygMXu5+FZKfSe7K8JKjdUvvUmAIRp+vAwoyPZmY6gDtjvaUDnqa+rGFnrH\/9ns0UbSKAs7q9y05LjOIpWyvt3HNXJ3OiZvyrmhaAoWzwY\/JYqLcJzoS8wqvo+UtcqwRbhK4TjinSqXRkGWeSOv1ww7pZyGDvcXJ+Wm7PpomusbhYNoloTnGYmlwM2Byr\/eKArV0IfZQ0sx5dAmd4h0HyMqAWzlaq\/SNjeSrqb4fYKOTH2onZNHP+\/DfWpeW4K3EMyiNOKSBX7hjLC0ObSxHqv7\/VD1MahbUTA2e4OGakicmaqfuU9p5g0yiIpFvAFn4FbwyqWfSXUy8+b+Ozt9m86Fj+1qQDrTwmBe9FkMYwWb3LPEsSumbBpBibAEvoEMIRbB5YgD8sf0t6s6Vm8hXw8Qx8gKRG79I+N4XGHbpdRabF+TTj+pkty2rv6DkPbAm74ZhI0BDSD9Mm\/8wB4ZQSKCIDf0nL1w6e0UZXTwVaG48pLrkfI+FZsBsQpLaowjfeXiHN0ncN98LYf4CIVdOaXELWkupKBAecpbjlwqBy20L5JiEcuwRxIeOT5DHrQJCj1G\/IJ44gW5OA4XmwTyOpNmuUJVqd8DATV+ESzSxljV5HvXyGCyafh3X7\/HIDCgFveIsPAuPtiUQoyKBguyCnSJpGXm6lKPGy6\/eSsLy2pVTDguFqXeCcOlOMOyAZyEHBvySGxpTZReyCDnCbUlSfU\/RiG+P1uu3+LVTqiPww\/5Rfohx7oH8tzNIpkncEUFRmg6OgaRR4UadbaKqWrRKsiBmchMRHu6AVR8AHuuf0MDPdfr3HFgYIVszELQLSCeBH8GE4grDITwxVIZ9jYMFeY5Ln\/0im8LDD\/lh\/FMiMAiFLqLPaCS65LhHTXhCjlfqy0TdUsEAqYCOjaU4vCmI\/Kxb7yPy7gusms9KBPK1ZRIpB5OioCuHEhDviDp0OiTChIYAeCntFcMzJIYXZrG7czfD+LFXyHUrkbUrqryJ3kH8NJ4UuXOf0bfbxligbfNrBKEP\/RGfVp8+J0MPG\/6ZAEmqw+3hGWf1ycMORxaig567GU4Uzoq+IxOY4BunpCzDmAH5gP3WtvLwFGHC31PgKKaW+tI3z5bfccUg51Z2dDWvS\/RX4H3JCG9c0VzTvQya\/FK767eN79FqTd7GN0Jmf\/u89gmow7Xgj6Ie1VxIKftp\/oTKhJ9YahgRXEWODKKcPKakK3nmeYOHRcn2zBEZYcH7BZL+z2ArO6MWgaKmLYzINH8+sicGRGWUdDV\/2cqnKJkmWdbhS1qJbBKFdjKWbNrpz4BnJ9C5XoFNiymKSbsqsFaOzjEHguaxjNJ9wN73p5pB0tDbDUJoBJUBfvd7McCe6c5UQmBTsgum4PyP9\/FeR2hfgAC5Q67h3bQHpbQMjkva3fVagvgOMmpjMYAW7MLfstsnc6wJrsrMwOPnU63ZMl0XYcmJUK6HKx0TgeZVRro\/\/oMaveu9\/mlA7+kiJbONArOQiF52ZGuPTwFbg1vG90DjG3YlRRRGc7o07xOSVLkiONiOyq0Wr2nXQFajm6efQudsybCVshlUelSjBK8cbBAkO6XXuAkNf6m6QFKB3r0ejn6ReMHsSIqofrZeIpQqTyI23a1t0wrXnIaA0gMhXamYPWdLM1XcwYpKVV\/3GaULXdgdZpTXevQZLqi42usSHcNxAsEM8EDgLhza9c4rx02igb6zQyal1ufE94CXar+lva0bpcnnaZHLx\/jFRpqslu9u0QcHRJvlfq5CuUm2Mn7rvib21bPNsnnWPHZmYXnx\/bGjbs2fdclJsUEQjFp3m+YPs\/UOabwSN1d3URtl6RxWkurpbD3FVe3QoKoDGmtTEeHq8E\/bcz95w8eMk8smBWvA9vFrEVxVkkjxArt6n2KMbK78APkB1rjhKEM5L7zpPGD65jGryHjiaGN3f9urhTjfFaAbqVnN+yaOaphXZkuvmPCHw54+3rZ6hLgguu\/te9lOgMJGXOY21ItY\/aHjnCYy1W+UinjRjBshzpQx7cqIFX0DY09tj+Bgg+jRdEPeBIIGQ4pdgrGwwP5cXs0zIaXzs\/7lzCzrraDMzf9kVS6IN+26FpLr1\/6LCm0m0Ztpt2p5tszUyuTtTKIYu5KRvam7972Y5c1LmbL6J7+00UrUnMCJNoYSLRONCOo4v8KwlZ2JgL6foLtfXeFWs1lixVy03Is1x2WeRVn9BoTGXMe2ZnhgMSq9Venwv2pJSAaHpLWqgMjHw\/qUr1YfChV8bwlf1WvJ6Dw5gw9uVook43ePDSi3XBA2ejAeFbddlF9ckVw+UJxF+k43VJQm30n9OvicCA1mb0jrSP8CwGQ4tGF\/5JFzvuDXr6gUyuaS5xAqALzCXo5qFA0v1+e\/HBzSWogQsNx+5Crzo+BNxb3v6LYNG4oD\/f\/\/yV7PmVNxEQ2lRwyOsE5ICFaXXDYGSpztuNYGqSA50pGxdhcmGJPSZLpNH5f08hh9sfu0AMcUWojRBvDI1dGdwzFXESEpl\/P3mf3UKzN+bvrw2+FiOf6iM4rnN8wtNX4dS4yHSa3Ww1BR2he4kcKrOyXA6Cii1RO2BCX+sXTeGZzV8536aWTJOkx1rn7H+QBhG5aEfP36p4vUSMhP\/RnKbmxsk63eQM+5nQsMvpfd8k+B+2QQBZ0klLkW9SHPYe2DLNR6d\/RYoJOo+tlccrTBIRvbCGeifS8utLQbM219HWaR\/hfL1t42DUZ9pjCFe\/WD4CBc7mRtbgPPedwmcfRe9badp9hSd0q7xHmweB+wwQDzwMCGpLrzCS+w5FiT6eNfIN5wUTvte\/6J4yrJsfGj324gWqS4fg0ZHeiyeTtelUJ9Ru93vwpksbgXwxkkDwAfBMr5L1NXkFlsKrotl8wX+hNuqVUj+BSfRi1UeQ9Pbmgomys6OaoPeZIE5Q7mtNVuMmKzh4Wgww43U4LrQVvMMko57zahzqs9IEN8wlGxY6hwqIlEBIvJJOTicqTNKx8x8XEpq1KtYzSJqaUkKD3WN8gA2XG2mtmsSp2SFmoiz4mgVY15UNU1\/vFV4w6HBoCLo4aSepWfOQQqgQZUzRPBRpUZaN5JQFzgP8LwqkcPchAoOzXGHWwuANEUNZEbkBli9ajiews\/xg4LAwHFToWjaZeRiJ9rTBFRAwxxIYR\/1pJvryCO5VExpGoBzb6QixpKXyAw5SG9rFaT0+Ci3G5h5OQTR84d8yWr2xUFkOHtsTGd7A42RiVieNMH\/XtSepcMar7E85+okhV9rAahWq\/4qosGOMF7q2A9cjyKegozrSS5095XRBBu4hcwjB0VeuGTxhQE3ZvQkTJxPVxTjHsyQOmMmthK7j0AAgmWWITY54\/3UDpcDWsQKSImoptb1BtJ\/kDXGHXemB+jbkzA95uH+PeF0G34zkNQfRzdPtySfQ+NC5Oi\/FPJuS0ks3JkL5zyLu2R4\/Baqr9BuFBSEYlRQgIYTDHCd6ZkUYqT9tZIn++No\/R2p+UpN32HSmxICY+PBqlXg388ppfeqkoBzsC0DUY7qG1GMkJHb\/Gd+NBuVMrrRwUziMfIEMpg1nJqebKMS\/nEhhSYYRyKytOi+dobToC2+TpM+VA\/07XUK+Vol6yxghZGVGYP+9wSwelPCk+mMYoWPjxfP\/\/rDJ48u5nlaCLkgbJYhbRzp5I+Oez32HXgKLcuWVdESKMe4zy82aB55nHt0FCSVtJfpQ\/XknSOjFcajEsAsUxJUNy8TSNSv5twHiZi1qchqPL7DDOAb8teRRvxNulo8WemvWXn\/7jviTU+5jRYMi50ukpLBot5rRGCIBpySIshQIH3\/azUgU+6Vj\/ASeJ5nkx2HbZBjUqIth1nXOlXnrpk3qUI7CH1eJ4+QSNz1XEdzXKpYTBzzj5B7oWavgq0I7kCwnutBxu1Q70nizJ2T64CcQbAT1lYNaemlbp7SwpoEenQr0KGJRANazF0L48RHw+iqyMmHA1fM1mkOQtLB8KOB0ziGeCdjbx29thzp7Ee5jcQbai7dIjrGxQXcki+hX1FTTvdfWb7u9jyZxyRDy2ILxCcryUGhFULkbEz16pg65h5FK2iBQzVGNZozRp9DR+gcJTngVTIti\/x0b7a0XiDn4YdjcCPFtbptZlko2cr1EHaOc4zFZb70hypmVhWKjxTuywhuRqknJUj92dd4bATxajBwA1NlFSjC4GHdmm18vqS4P8DJP4sCN0a\/Mb3S+uhSSt1VLvHAQQidnx7yfAqsMpcLqT0LlRXjH4UQg+uVmVdAE37FIS+MqMIrsHfiVP4hXRIW6CSuXNCh8O8Ri34YXgDZS+RhTR2tCxipon6whMUpwCIID9UahM+Rlw4ujtOgz8D5J4viViAO1gwmm3n9Pmt93kGjbNChMrldNTSTCLk8CPYwbz2dcQ5q699J73f0lAJUWvmm6k\/AYRnr2JPNr9J8FdZx8zggrdxcdmVJ35ILfa\/MWWLpNJVt8QGWfkjVe9fVIoXgyaX93Ty0ky1A8p+qz6hH9NXTMQhBJB9ul4HXdJh+t57ha7EvGIEtEsIhw91Imjc5OW\/wJkCsldytK3uuYvvRSvxKl\/pD9CZdDfemFlItgsDDb3DVYuSfk\/uVM4jyOEqVS3e9oKB2Q\/ZFqqdVi9WyQOmGectvyDkLS8Ij","iv":"951f95ad9a7c38b43a5c59af18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