Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
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","iv":"c1e55427e97321b879d4258b043890be","s":"b0cabbfb80919f28"}