Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Running through January, the campaign marks Stella McCartney's first stab at mobile marketing. The effort targets holiday shoppers in North America.
{"ct":"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","iv":"c2b226f9ecb3e4a7d5086e6f2d662e50","s":"e4b9b5446da1be96"}