Retail
October 16, 2018
Farfetch caters a truly diverse and global audience. Image credit: Farfetch
By Brielle Jaekel
NEW YORK – Through the use of the Internet, brands and retailers such as Farfetch are able to create a truly global company, but what does this mean in terms of appealing to the luxury fashion consumer?
{"ct":"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","iv":"50527f5da34c3bc601f29faa83ac14f8","s":"6d8adc6d8897f3a4"}
Share your thoughts. Click here