Today in luxury marketing:
Where luxury fashion is a high-speed, high-volume business
A picture is worth a thousand words—and for a luxury retailer, it can sell millions in merchandise. That’s why Farfetch, an e-commerce site selling designer fashion for more than 500 boutiques and brands world-wide, employs a visual pit crew to prep, style and shoot the tens of thousands of items it sells on its Web site, according to the Wall Street Journal.
{"ct":"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","iv":"d79bb2662126ee569092695474688515","s":"168ec3859561fb85"}