Retail
January 25, 2022
Farfetch is helping luxury brands imagine the future of retail. Image credit: Farfetch
By Sarah Ramirez
Being slow to digitize luxury has kept brands from fully personalizing high-end retail experiences.
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","iv":"d8260587c2c8748a99a1aad6081529c5","s":"7d0068e7dafc00f6"}
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