Luxury Daily
The authority in luxury news.
Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Mood of global millionaires in the pandemic-era
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Farfetch inspires consumers to find the perfect product

October 4, 2016

 

By Brielle Jaekel

farfetch

Online retailer Farfetch is seeking help from social influencers to inspire purchases for this year’s fall and winter through the use of imaginative imagery and organic activity.

Farfetch’s #TheOne campaign is aggregating content posted on Instagram by special influencers. The curators are promoting posts regarding the one item they cannot live without this fall and winter, hoping to usher in purchases through direct links and inspire posts from general consumers as well.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  5. Mood of global millionaires in the pandemic-era
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
VIDEOS
More Videos

MORE IN Apparel and accessories
EssilorLuxottica, Prada Group renew licensing deal
Roger Vivier enters second act of cinematic campaign
Desirability, operational efficiency key to luxury brand growth: Accenture
Vera Wang sells IP to brand management firm WHP Global
Balenciaga Music bridges cultures with Chinese pianist Wu Muye
As Notre Dame reaches restoration milestone, Dior crafts couture moment



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman