Luxury Daily
The authority in luxury news.
Nov. 24, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Baccarat pulls incoming CEO from Printemps
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Lexus logs 25 years of 'December to Remember'
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. The future of successful luxury brand collaborations
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Farfetch holiday campaign gives fairy tales high fashion makeover

November 26, 2014

Farfetch Fairytale campaign image Farfetch Fairytale campaign image

 

By Sarah Jones

Ecommerce site Farfetch is enchanting consumers with a multi-chapter fairy tale for its holiday campaign that allows the retailer to tell stories around the luxury items available in its network of boutiques.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Baccarat pulls incoming CEO from Printemps
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Lexus logs 25 years of 'December to Remember'
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. The future of successful luxury brand collaborations
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos