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Nov. 23, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
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  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Gucci channels spirit of giving
  10. Kering launches Generation Award X Jewelry to support sustainable design
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Automotive

Automakers make marketing a family affair, while others stay in their lane

February 1, 2022

Several luxury automakers center families in their marketing in an attempt to expand audiences. Image courtesy of Lexus

 

By Katie Tamola

Gone are the days of luxury automotive ads that only illustrate a need for speed.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Gucci channels spirit of giving
  10. Kering launches Generation Award X Jewelry to support sustainable design
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