Marketing
November 8, 2022
Report findings highlight the roles credible brand ratings, reviews and user-generated content play in building brand trust. Image credit: Bazaarvoice
By Amirah Keaton
70 percent of consumers think the retail industry needs a new set of standards to combat fake reviews, according to a new report.
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","iv":"90af0565e696c20b9fdc89225be26371","s":"fcacfefbaa78db17"}
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