Marketing
November 8, 2022
Report findings highlight the roles credible brand ratings, reviews and user-generated content play in building brand trust. Image credit: Bazaarvoice
By Amirah Keaton
70 percent of consumers think the retail industry needs a new set of standards to combat fake reviews, according to a new report.
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","iv":"9f88f7d9284536cc1841df8baa2d87eb","s":"d1cf3f53ff925487"}
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