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Dec. 23, 2024
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Marketing

Fake product reviews slash consumer trust in half: report

November 8, 2022

Product review clip art Report findings highlight the roles credible brand ratings, reviews and user-generated content play in building brand trust. Image credit: Bazaarvoice

 

By Amirah Keaton

70 percent of consumers think the retail industry needs a new set of standards to combat fake reviews, according to a new report.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  5. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  6. Global millionaire count to increase significantly by 2027: Agility
  7. What to look for when buying your first luxury watch
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Bentley launches unisex, sustainable scent
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