Marketing
April 27, 2018
Facebook's scandals are unlikely to make too much of a difference to its legion of advertisers. Image credit: Facebook
By Danny Parisi
Despite its troubles, Facebook was still far and away the most popular platform for digital advertising this past year, according to a report from Forrester Research.
{"ct":"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","iv":"d78009d40da1387a96282030ac8ae3d6","s":"ba82469fc30d17d3"}
Share your thoughts. Click here