Marketing
April 27, 2018
Facebook's scandals are unlikely to make too much of a difference to its legion of advertisers. Image credit: Facebook
By Danny Parisi
Despite its troubles, Facebook was still far and away the most popular platform for digital advertising this past year, according to a report from Forrester Research.
{"ct":"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","iv":"bf55e320f4a30a87d4921c196850df7c","s":"7961a4cd4bc89bfa"}
Share your thoughts. Click here