Marketing
December 15, 2017
Vogue is one of many publishers that will no longer receive subsidies to create Facebook Live content. Image credit: Vogue Italia
By Danny Parisi
In a move that is sure to shock and disappoint media groups who have invested heavily into Facebook Live, the social network will no longer pay publishers to create live video content on the platform.
{"ct":"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","iv":"972877924848426ba70e097a259b7807","s":"6a05dd0e71b86f5e"}
Share your thoughts. Click here