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Marketing

Facebook top channel for ad recall among millionaires: report

November 7, 2016

Photo courtesy of jeweler Boucheron Photo courtesy of jeweler Boucheron

 

By Sarah Jones

When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.

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  1. BMW sets record with funds raised for education at playoff event
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
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  9. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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