Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"3f6760ea59ccddfb684a7e612edaffa9","s":"95cc68baa28e20f5"}
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