Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"a401363d6d590c3d19c12e7e0b496de2","s":"9b1bf0e3643cb801"}
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