Marketing
November 7, 2016
Photo courtesy of jeweler Boucheron
By Sarah Jones
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
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","iv":"390fdf8f8613d65e41f5c77b69673c15","s":"8bcd3d5431d0fed6"}
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