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News briefs

Facebook marketing, Karl Lagerfeld, Schiaparelli and China – News briefs

October 2, 2012

 

Today in luxury marketing:

It has become tragically clear that Facebook chased the wrong business for years
Facebook has always sold ads the old-fashioned way, disguised as something new. Now, as Facebook has begun selling ads in a different, much more lucrative way that others have been doing for years, it feels like Facebook's tactic has put the company years behind schedule, according to Business Insider.

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