Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"727027e42d66e44c86a1e17e1cdc54b9","s":"43f290c3aa8de884"}
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