Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"5d21affe718c9fad328cf313581f19d9","s":"c02ba7385c9306ec"}
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