Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
{"ct":"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","iv":"ed8e7a06ca59182e7dcc2241b9b560a5","s":"8239f217d67a86cd"}
Share your thoughts. Click here