Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"0ce3f4407c832dab7c31f47d6d23f0bc","s":"9351c79972aec3cd"}
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