Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
{"ct":"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","iv":"27b34923542fb1eaea42091f5869fd0a","s":"d02990bf469eddaa"}
Share your thoughts. Click here