Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"ae54a83ceb643c6851f85a59e45b9f85","s":"0440a03c7c82abc4"}
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