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Dec. 23, 2024
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Marketing

Facebook files suit to stop sales of fake followers

March 4, 2019

Dolce & Gabbana invited influencers to document their time in Capri. Image credit: Dolce & Gabbana

 

By Staff reports

With brands relying heavily on influencer marketing on social media today, the sale of fake followers poses a significant threat to those who gauge partners based on number of followers, causing Facebook to crack down on the practice.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mood of global millionaires in the pandemic-era
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
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