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Commerce

Facebook evolution presents new kind of social commerce: WWD speaker

January 26, 2012

 

By Rachel Lamb

NEW YORK – The new updates by Facebook this week will require a major shift in strategy for brands advertising on the platform, presenting opportunities more focused on sharing and interaction, according to a speaker at Women's Wear Daily’s Digital Forum yesterday.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. Prada’s first standalone restaurant arrives in Asia
  5. Kering acquires Italian eyewear manufacturer Visard
  6. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  7. EssilorLuxottica extends agreement with Roger Federer
  8. Gianvito Rossi appoints new CEO
  9. OTB Group introduces first corporate volunteer initiative
  10. Chanel to serve as timekeeper of upcoming Boat Race
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