NEW YORK – As social shopping and Facebook commerce begin to take off, luxury brands need to realize that social media is an outlet that can be leveraged to help marketers learn about their fans and reward them, according to fashion designer Tory Burch at Women's Wear Daily's CEO Summit 2011.
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","iv":"c28e2e143f9db2dc279ed20d22dc20b4","s":"4769386f1d9a8a8b"}