SAN FRANCISCO - As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.
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","iv":"f18d6883255cbea13d315791b8db270a","s":"def10a2991376ed6"}