SAN FRANCISCO - As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.
{"ct":"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","iv":"cb3ebbc3bdd400a96375fda54aa2b033","s":"3f02ba6a87a5777b"}