Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"e7131b6da56c1f1df1f6a8560f86103e","s":"7ab898977e8e197d"}
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