Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"dcebdc9d6679b73a7e2d72e7b780469b","s":"6dda7cba63bfbcb4"}
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