Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
{"ct":"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","iv":"b0a682eaf0a91f8dbfbbb66040188c6c","s":"3c51e02400a56c52"}
Share your thoughts. Click here