Marketing
September 28, 2016
Cadillac CT6 through the eyes of Jason Wu
By Sarah Jones
NEW YORK – Experiential marketing provides brands a platform to make a multi-sensory impression on consumers, enabling marketers to reimagine an established brand or introduce a newcomer.
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","iv":"347a3e6601532d0fa80953875f083f0d","s":"8dbaf1978b9715c6"}
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