NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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rTCQtsOz7r1gdMxXGiWHKvS4Ef\/41pBg7X\/TecshJ2s3L+v\/twne7doxkgiwPRV4Op8jzbEP4YBNkOacOEkGcg3TxcGdBMMdOEvGHd5ABnAX6dQnZH7TdlgIcbQ08hBTVC0VCmBPStxeEOujMTcAPzu197RHw4Rst9LcrT8OcrSYEM8ooWf0zwl64ogcZKznlDgkmDQz2zowNMvY21feL7Z4xc1\/aecdHOC8TfujvfX4cEpdMKuUE16CZgLm5Fxt0K5hzYYOp0N4\/wq2QLNCUsYrQfhIRnRjUQsOo0m+UteEjpXSVumiWOBAUqqgCD7MnT854bulJV0cuBbT4XAk4OBlB58Df7\/f7IBkOW3Q73ipCs0ZSl6rqj\/drJ9QHEBD4OnkNErMIWMqUahIvbsJXgnZz2T0u1cJCviwqc3rvP+tzg+rB9jT77dz9TlPJPG\/Fe65i28moNq3rPHetw0fyrIrAafAlfRFAyNSZ2UwIQDxSC5Q\/DRzHHg1Ar0lA3ZC89ksmUD5OQs0B0v+7Uiy8RSULEaqYdsocAoTcJWAKFKICN\/k9D5UK\/ujvZWxbWMwA\/nzPGePiBnvcAn7Gznd\/Zi9igLfDvOtzLYQ+vmb6jLwRjp\/b0KxUiQkptgM4T\/bRZ0oxC4luFApoUj1FsIkNhKshmfJB+VPYuuUPYdUufOzTWJd3lSWLxfgg5kc+jF7KHwWAlqjC3T8OXuE6V4c4LWSN3b21bC3BsTM3ufCG003QMrNtpPTwzDEuyvYmCWcv4GwDYzByW8SFjHcOzMixGwpFhbPAIzSUhQyL6NZPbg8kb1JQRYrSNwZHpQbOTpjY+Sc+3hpCr8NENyHHmlbHNSK+pUrXFq3WvXsG+KwINxbB1MIi4QCwNArTKZAvgyy0aBlerLYoOBJiXT7WYKUlZHPUNsHZ8IwWDrElqi3PQTcqNMoUGNIfQO6lStm7cPOnKWpF6jlYoOgAvbGKPeXcN3DSCnFCNXK\/wBxzURWPkBRf+76N8SbjL\/ctu2\/Bks6ITfWxRlK67nvjtriVy7hAlWiAsACrg6dx4D\/ILVBYKleIdI4YSwClLbkLGY51wjJ6V1hpChOQBeHfCFw+AuRfQlOfripUSK8o04xqwrQDkTINzFLhpuqn9Nakj3LRFm0mZRCS+VuK6nY6IjOwKBmSOS4WW12VT6kGeVkoyMsiqx6Ad0htCABBlk\/T38bbX7s22x67azJg3FNE9\/uDlBVor+3QGrUYvRmkG5MkKr7wHe5T9C5DubFVt2dAEabL1GnX+vcOxWp+RMaLqgw7drodfdrG+vgYYpSqPjdb7dLQ3Ra5281jeXAT0bZ\/cCZacW6RMVmbn2H6PU5vyhtssiQE2SfsOGDYI1Hz58gH7BUp+xF8ieTHg9JnxwCjtLhBB\/Em5qCZwbzl5ZQKr74Skqn3wiamSb76r\/nNvVXxcWpldHVrXJPHNBjDrwS65nxUbQa2fGhX3Ba9aAqsiVPU6b\/g18Fm6VLDraV34yx810i+NvDUhKEZNqjeZ+Az7TKroAF4wT2ehATEEEYqnqTCkijYET0jPC+ISB3gPcDtMhJvsLgPTabdBkAWwMPyiwry5jDtfYI7+8L8fmK4KAhovtWgj5qA8lNOND4eOykPN7kjT7mehwlF10Ab8GfQYvscWsLGHzITAOoFH7WBbX68BEVnvb1zy8k7CjZwW\/BmZ\/81lUCNwQLj2hWkfaZ\/f5APU3gZL6DxNwItJMM9Sw45pohfsIn0KJlUXUJvQYh5rMEVVQsZxMExeA1AI7iNfuHLbiDnT\/IqBeydjaEpKBrl1UGYPDyhwas373dpO7We3UqQlKI+oiCvLSlTzHuSPjNR+luPHAcO3HxzR0RN7+Kh2M241Z9LBBLm8WyrLm+kMf+kq4NPwVumVIMBK3se+uczXvEzajKh\/O+Aw8rRXP+u1V4QzbjAXF77IpSLgFZ2pRMwOHubkp4v5rCtFJF69Ybk4dKu00AQ262+5qBCIBF56Z1F4hN1r63F9nzJ\/UlTF5QCqZxZPHSjlBORsvKCRjMMnxTHHVhhEw3yvSRCGO52mfEJQYssq3\/TRnXdd9cQkaq4N8VdAyD7OzgEmAt22dWyo+aB6JMXw\/VU\/DEi\/mf1KOBohF1J4eHdITv+kjRFfONhs8ARBTX9l6gSTEMjsC9wMmWJ+UCpCeEqy8sikXkYHDN7OQEvSldluADCQlNomktFsUG1zF+ke57\/EWewyQ2FmZGq\/i4nisbMKWVEkBjWduOmIBb8FiRTt+cDxi8z67cujaTUN4a0U9PYuqIJL6AalMXsofxmj1e3z6vhJC7RFumUDWXCqXnrQUbztPC0Owcki3zGe0NTnw43Lfl0\/9Btxk1jiqqTDKrCCVhzCavvPV1\/3mzJpwNagZ6G+Ud9SVuMPmGs4UTB1kcaVK9pONbwt2wEm9KBZidGEtEaVWcWRcTHIVFkZc4FboRhNcyFN9miRBzh3L5aEDb71rVyr6xzSCz++\/GDN5+SUawkBH+5seOlyI3kz2UdmhQhuz6KMvhAa\/vyxcKMXMMSV6oVydQ2OR7X2+0Vsdq42mhq9+Igq9b2WRmXX+QW8hh5QhK7x6vjA5kitOgYHVxdsInNzPVyfQWP\/wyzZcg6DeoLyQloTszYJLZm1XPaES8V2HWw8\/RJii+TgXiwMmYhKwk2e1zqZX0xNcQOJ6fzhGvvJ2fqDYxXpI2npmYzc\/VR4CWr1qCbZC9QJdCYQO6Z9Y40gKBz2wccaVPquJGMPF\/Z8i\/5wfW+OjRONxEpCjWM23jV7e4bF6R6txCkz1by+Q3S\/OMFLw8AlNr9q2AIbxaxU84Ea3rbBW4\/8CuvRFyJDU51oG42LK2ctfyRs+zfUoi7rtrAV3Nr9wEcoHn50SmbMaEuKKVeBvE\/yq5rosW6Owv0Nl2OnSs5gufJQkzcSFFNycRD9N7P16RbJwZ89GYlN4D8swSEuF65bHupTSdrvnP6A9iD+MKV\/AEUycK8cJR51R15ORkXuyOzJqFLAU01HyfzNri9LPcF3yHLdoq8ulr64+PgbML\/Mp7DLhaeRD9GtG6N99xCQ4Zb8UtY7ygvsdiWDC886XSvU4glpLLewJWqQIHr5TCgm6\/1UaSL\/Zk95WopXD7LugUk\/bKgT7v\/pRHorvCmKBA4qcNCgoc6W2BNUVtiSFDAtdVLqpIaNhUZaJTB5GMQUuzFF3l0WNlxZ5D7KJMQRSA+n441YPl\/hGmiXmo14kM7T2MwpdXEWHWfUSFM6RIqkmWIKr9AHY6t1f5OF6H3fp+75DRxlkASEUEMQ\/hGRaK4VClDv59XJwz+4j2zd8biLLEYUZCREyJQMrSHr4SVWvhDz5HjJZkTOZDaj8Io8BG+NH2keIsCa0jLPRBMkPjaygW48rXyyJUFUcyAJfIXp4PF9UtPQzhwLQH3MbMc4P6tseTrOtC9o3HMApgwh\/hQ3YZqFd5Jbx5uCPw2+2FE7gwC+FdlzimjduerbA3hlvf52BrYFpe1R1Dnm\/rnsBhIYgGpNWmRmJZsj5a8Pym+iYKBLYNoPtwzHf1I8GvIWuOzjT5LF50iYpbrU0uVDN5b8IVcWZ+R7Jj9eWjGxyg56dWH0LAKixEUigrX4DFRRw4xPFwK67lORFXjuoHZzx\/FERA0rELvw97nXlDUd8nwcjYfYfnyZUgCCN4ksaGGv2CE79F8j+eveCLyvYaalexSCw2jly3ozDJ3qDODiV0dzqOGDRfnFTQSpMNHyl3i9fbotuYm9NDYUSafD+xj2WZLC+SukLRgyTFE9YUjwRxx2ZtBzU9K2tEtsJbVYWqg1BKd1Js+2f65hfuW8s2iuPWJQE3GR01dSfbjrgSthGGcTsEEa4onb0+V2Dx2PlctGpv3npvOyKrb4z8UooQziNi5IjfTGD+fpRI9QN8reSh30Wp6Y64AWitMh1WLxaRBoyZzaM2lQZgN+qirMJFs5agf1FnZ8kA9fpvBe0I0ljUwkxFc0bq\/MruWAG2VutqJNLaT7u2gDo+X9rX1SLNK11jNXrSnY8cwoDRoIuSpoeq8uzvw2nZT\/F4wjcj+cPkgg\/MEUBEtETHxof6Gw5+GvdYtKojF1x4ZgCF6TJfsZgbdhNPMhCv4wJAf9Mz1XEg1zeXtUpswMjqaUgg5dzKwCa+8ZUs\/jPlWPKjoHeiz\/Mz0TMzz4VzsONmWDzDxqf27RM8zFIvm29WngpymY97PnCeQyKaPNyt\/Vyydm6x\/0Ym\/\/956zLlQ7huyj2dgrAqiNnkdqkvzSOTVA\/MpQWLRX9LeSXhIhm3RbAE2Des5QtYk1aDdgvovV5ewtbBeZ++JJSSN9YhBrPzHCthxn1O7uiL\/KDVzqnpFvUnz7\/OKAoYKfMJQjyNOj6nUrI3UXlE1+PueGE5JzcqxmYBLyI+ZsoEa3wuwTO3yewTVfqbh3HeOgM7Q5ME2Iwuu2vNgqKDuPUeqHNodmqYaOG3tc5ICHUS41hhx16iMtMUqcS0oeRvcIqgeEmX9IPKhS9I1y\/+SViOIIli9O7CL43NyAgclfsKZ4Z0fE5a+wD9iE6i9eBOB2y42UJucUhFMjGUlKUCMZePwI5CLDBQYjsGkxASqdKJu807WL5eui8hPfOmZz1MhQ6a0v8wHJigRTJIgGKKKb9BvjknT6\/CtmjmLC9HeJx9BAAsQC2E5Mraq18nfVrWaVY3\/RfpfylJK+TjmalXid4ocf05nd7kkH9F+6R8Gp\/HBVCy3+b6lrqWA5H5bpd2vadsVsdqCPbTEsiF\/9zAbDX6FgmciJu7o+JIfjXk+EQwRIAFknF7l+YiJlKao1iZZVoLKd+FdIwuj8pJCRKNbhAhBf+vMeMj++bnHpQG52vIfv8xxne","iv":"4cdf06d0d7dd6e9ed9d8b26d1234411b","s":"cb043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