Research
December 29, 2015
Tiffany's iconic blue box
By Forrest Cardamenis
Tiffany’s digital IQ dwarfs that of its competitors, according to a new report by L2.
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","iv":"6e89ae7f703d91127c0f4d23429b8ffc","s":"813ad98a4ee9e378"}
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