Research
December 29, 2015
Tiffany's iconic blue box
By Forrest Cardamenis
Tiffany’s digital IQ dwarfs that of its competitors, according to a new report by L2.
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","iv":"dcfe2a210e3c0ccfcd3caf09b5179d12","s":"c2067bcf18b0aa96"}
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