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Strategy

Evolution of print media – Luxury Memo special report

September 19, 2017

Print media has evolved from page to screens. Image credit: Net-A-Porter's Porter magazine, photo by @PhoebeSoup

 

By Staff reports

Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.

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  1. Authentic announces Barneys New York Residences in Tulum
  2. Alexandre Arnault named CEO of wines, spirits division at LVMH
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Vestiaire Collective partners with influencers to combat fast fashion
  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  6. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  9. Luxury Unfiltered: The real reason luxury brands fail
  10. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
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