Luxury Daily
The authority in luxury news.
March 16, 2025
  1. The future of successful luxury brand collaborations
  2. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  3. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Tesla continues to dominate the EV market with competition encroaching
  7. Retail partnerships are key to market entry success
  8. Chanel's Coco brings intensity to its scent and marketing
  9. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  10. Burberry transforms customer experiences through digital innovation
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Strategy

Evolution of print media – Luxury Memo special report

September 19, 2017

Print media has evolved from page to screens. Image credit: Net-A-Porter's Porter magazine, photo by @PhoebeSoup

 

By Staff reports

Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. The future of successful luxury brand collaborations
  2. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  3. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Tesla continues to dominate the EV market with competition encroaching
  7. Retail partnerships are key to market entry success
  8. Chanel's Coco brings intensity to its scent and marketing
  9. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  10. Burberry transforms customer experiences through digital innovation
VIDEOS
More Videos

MORE IN Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images



RECENT ARTICLES
BMW of North America renews BNP Paribas Open partnership
LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
The Luxury Collection partners with nonprofit to advance culinary sustainability

Audemars Piguet ventures through time for 150th anniversary
Off the Cuff: A Q&A with Crurated’s Alfonso de Gaetano
Hästens celebrates World Sleep Day