Research
April 30, 2015
Burberry ad campaign image featuring Heritage Trench Coats
By Sarah Jones
NEW YORK – A brand is a living entity constantly adapting to external forces, according to an executive from Interbrand at the Luxury Insights Summit 2015 April 29.
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","iv":"9c164008fd0a4643f23b0968fa7f597b","s":"4885ced99fb9675c"}
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