Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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