Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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