Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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