Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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