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Events crucial at defining brand community: Neuehouse founding partner

January 21, 2016

Karlie Kloss with attendees at 2014 Vogue Festival Karlie Kloss with attendees at 2014 Vogue Festival

 

NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.

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