Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"b0b05f87e14d1c714c9afa22585ab3c5","s":"687e73bdfce1b767"}
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