Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"b052d14e52bd6479b79b87d19ee41d3e","s":"b2542ec38e6f6b76"}
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