Retail
April 3, 2025
Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images
By Amirah Keaton
Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.
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","iv":"ba35b313e1f7da3f8bfca64ac6691240","s":"e3517c706556d3a2"}
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