Marketing
January 19, 2022
After numerous crises in the last two years, consumers are hitting the reset button on their lifestyles. Image credit: Euromonitor
By Nora Howe
With everything that has transpired over the past two years, from the COVID-19 pandemic and climate crisis to social justice movements, consumer lifestyles have drastically shifted to emphasize mindfulness.
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","iv":"6b414c2c5140402ec2a3bc5214bc460a","s":"43736b20f2b2bd0a"}
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