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Marketing

Ethical transparency relies on brand storytelling, education and humanity

January 20, 2017

Image courtesy of SH Group's f 1 Hotels Image courtesy of SH Group's f 1 Hotels

 

By Jen King

NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
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  9. Mytheresa releases quarterly results, reaches record high AOV
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