Retail
February 14, 2022
Direct-to-consumer (DTC) online purchases increased by 17 percent in 2021. Image credit: Unsplash
By Nora Howe
While uncertainty regarding the pandemic and its residual effects remains, it has altered consumer and brand dynamics, accelerating the shift to cross-border ecommerce, primarily led by millennials.
{"ct":"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","iv":"4a64081200372ee21312aedf9bfc8bef","s":"066674f51372395c"}
Share your thoughts. Click here