Luxury Daily
The authority in luxury news.
Nov. 20, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Pomellato reveals exclusive residency at Bergdorf Goodman
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Dolce & Gabbana, Skims release limited-edition collection
  6. Lexus logs 25 years of 'December to Remember'
  7. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  8. Luxury brands losing ground with younger audiences: Bain
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Dior welcomes first beauty boutique in North America
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Estée Lauder turns the page into the past

August 22, 2018

Aerin Lauder showcases family memories. Image credit: Estée Lauder

 

By Brielle Jaekel

Beyond highlighting the strong connection between memory and scent, beauty manufacturer Estée Lauder’s latest perfume campaign showcases the enduring strength of family and heritage values for luxury brands.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Pomellato reveals exclusive residency at Bergdorf Goodman
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Dolce & Gabbana, Skims release limited-edition collection
  6. Lexus logs 25 years of 'December to Remember'
  7. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  8. Luxury brands losing ground with younger audiences: Bain
  9. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  10. Dior welcomes first beauty boutique in North America
VIDEOS
More Videos

MORE IN Fragrance and personal care
Dior welcomes first beauty boutique in North America
Luxury brands losing ground with younger audiences: Bain
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Estée Lauder Companies’ net sales dip 4pc
Puig scores double-digit EMEA sales growth in Q3
Estée Lauder Cos. names next CEO



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
Jaeger-LeCoultre brings ‘Reverso Stories’ to New York

Pomellato reveals exclusive residency at Bergdorf Goodman
Kering slots new CEOs in at Saint Laurent, Balenciaga
‘Shifting consumer mindsets are set to enable longer-term premiumization’: report