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Fragrance and personal care

Estée Lauder turns the page into the past

August 22, 2018

Aerin Lauder showcases family memories. Image credit: Estée Lauder

 

By Brielle Jaekel

Beyond highlighting the strong connection between memory and scent, beauty manufacturer Estée Lauder’s latest perfume campaign showcases the enduring strength of family and heritage values for luxury brands.

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  1. Rimowa revives archival design in throwback campaign
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  4. Hermès sets sales record with über-high-end status, product control
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Kering partners with International Trade Center in Madagascar
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Soho House strikes deal with at-home rowing brand Hydrow
  9. Versace taps K-pop star Hyunjin as global brand ambassador
  10. Bulgari reopens Via Montenapoleone flagship in Milan
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