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May 21, 2025
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Fragrance and personal care

Estée Lauder turns the page into the past

August 22, 2018

Aerin Lauder showcases family memories. Image credit: Estée Lauder

 

By Brielle Jaekel

Beyond highlighting the strong connection between memory and scent, beauty manufacturer Estée Lauder’s latest perfume campaign showcases the enduring strength of family and heritage values for luxury brands.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. RH appoints new co-chief merchandising, creative officer
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. Pierpaolo Piccioli joins Balenciaga as creative director
  9. Rosewood Hotels debuts new property in Mexico
  10. Mandarin Oriental restores Italian castle
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