Internet
February 23, 2015
Estée Lauder's Classic Parfums collection
By Jen King
Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.
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","iv":"cf2974ee5d361ea4762973165c17f996","s":"c96df1b9f9b02bac"}
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