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March 30, 2025
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Estée Lauder pays tribute to its late founder in Classic Parfums effort

February 23, 2015

Estée Lauder's Classic Parfums collection Estée Lauder's Classic Parfums collection

 

By Jen King

Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.

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  1. Maserati opens customization workshop at HQ
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  3. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  4. The Peninsula Hong Kong shares lineup for upcoming artist residency
  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. Kering partners with International Trade Center in Madagascar
  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  9. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  10. New Nobu residences, restaurant coming to the Netherlands
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