Internet
February 23, 2015
Estée Lauder's Classic Parfums collection
By Jen King
Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.
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a2hy2Y9hpfnUBB+LNWG\/DHYbkoBdZfg5zPKC5ZBRt2W\/komzeRUff4fNcSn6wgW0TRVYix+zUrpurMQjDUZZ\/VVw3rG8rxiLYlrSQd8KrPGr7YaYG37gC\/BxeGbzDHK1twxiFsUXpIBphYWoeHH6352RrMXiwbQ0N4gP+LPuRXUEHGVpXrITH+YwZAmoCGJt1bTzQOojj31vi6CDNbnr08UyCP8tGfSDgvT6SxgSTZq7tEjnyiCgOfWux0RZFPAvDlRjEdF3MTR1Aiy82FSUou+aBc8lvZJ138letuzUg7Bj7VuYidWaLSdzj1e4XqUUfP0Xgj+lb4nPfSa8jlJFp35P2tY+ZyXzgPQoR3Q\/3F56BllZVXJn9PD1NkhbNMSrvsj0yQlhP5TjzY\/QYw1nXIe+5n8jDBi4is2VHh5B3zI3yGAztuBCpQ5Fqu3JXBthvGJig0O2JcvDs+qYWgEF6bkiqszPtJSjOpwnqqpQDgOVIQdIhcqiZYBltxlZa8mvSBqjHpuoKcwNizd2zUva3HgD1NwwfUnzypF2a1TNmwgTGA5+6IYKDDC9rUK0eoyyrBMlV+bwKudbKPuQ9ofatE6kC68zQLn4\/oYJBbyvdHC4uzfLD8ipM1LPgEFze+68nUmcXPhOKEXV0E49QyJPjL8K1qNuoe8FJlXfN\/BQ6u3GwHnp9FwO9Ebmd+VlZCRh6x+UUnqPlVsFZkhb00ylEsoCHcCAAUHWXK9OG3Dwf\/wgR8UvhxhmOMasl6JrhxlBaJrJsWL8Xc2BWV0OPem2ezttryHPy9kKgG69VUawUblMjCKUc0YNlFIwRKSq6kr+Kc7FgXj9iSNgbnqhPMSBEoOx\/Uy\/0skUAU4eMUSdRV7tmnc6uYDYX3Pd4AdAXj+VjELNQg9MQ8Yxl6SZeFiZo1t6\/7zsas61izcK0UPA4rC7unUwIpuUhCuV8uZmqUtHI0U35dRcjhu1f\/AnjDIxv\/8PapCmrjwlmh1TslgdQqxhtdX1TkibidSYzoC5KPTCYrcrwrlqetrTvJfSHbLVd9VWZ1a0bDialHh0KDOA9eDwnoKxoxHj\/00Q8J5hUrAWKFIG+jbbvmBYjum+gmxLioYK4XRW14G2EhpUACga+I7Zic5CxI\/EVrpVA8kF4yuvAwi0NXr4HtsM6Hytpkz\/U4BJ4C8VahR+5PIJITNF945hnWaeAdpYQIxtNrWBMn9A9I6LGF30ubpnnadTX3aWTMj0Kb+wsVmTbLuOh58AHjFOMZUhGOgwI125dgLH7T8TdT4wRQomuKTfjcyZC20j4LDjIqVHk74KZika7Ofp8enrOFPn8ibkRDTbIACAoMapE2T2bsbmb7Zrk6xpxSqrn+eI20N5VkWvzVc222vUqcMVyWnoJiYk14lUscoVhU66cabRRv8zrZM\/TGWt+LupbVGmZo5SufmzEx6vWE0mgPsioyUIFXrYADCXESb00ldICNk\/zkkuD174il\/l5w71Cw0LKCELtSUXN8V13+1MzQeS5WX5A2bt+hzjLxfoErNwUHqJevwnD3vQ1dgVd0J\/uQRb68+4EQY+7f\/U0Q2\/BX7Cvyu+v32v\/NhCUcorpUmLD2S1qhL2ReQs4\/gPe0HuLE45GrePveTDl4b\/Dy+vEyoz2lIJBbujiVmXZ9RlyK2MDzAm7VdpBogwRdhtTIp24E\/wjM+i33HeEIwE3bTkh4KfRkDofqzmCp\/zcEWxw5JVUx\/Bosnk5qtSwVMyTYVFLjyNsW+Sx7heZFZK6+T8cfQzzDiXvdK6RtNBp9iBMHooAF0ui38wGC6FNAqnQUEJ6Na1zj3s3yg1CoPBYXWqVY9QdMxE5z3aniwlmRGBQbYW10CnwscfmUys7SDMXVRD8cZig0aTgbGgGMwBCAHXT\/+Dfbcj36SuubIQfvUEsQMhzA+JZTdqtQmPt2UCzwgrZlSKzTGgTLZqPsJVKTopqlwZp56xTKJ5fChv\/kboCDduPs9ltuTlO1EdkDH+GkH98luULFd3qJGvlJDO+AISG6WDTwuO\/3ohwduWPQAnfeIunIwtGLrKkp\/mGiqLBGCKHyC\/DlmOYvwCxf9zYw6+mcYyLdYkmMWl6N1FZqBNAFB\/LEc0LNwGsd2n5dyXmN6P18ENP8ilzfFj8kkV7zG\/vvyCJf\/lP8AIGUCnHfUM9\/kmHJi\/3wnjuzWDoPcoITly4POrBfXK0fW2mV6WgD9+j9BdzM9smLdRN1W1pWt4Nv34L5Pw2Ib8zFsbI4tqJrxjXCey1r0gGUoxKIruPBsTkZCFtt6rh2+pyiesfIUz9DrQQ3mGvzZNmewlCEyY4CKeS1IHvzM9KFewD5QZRQR1PXGT+PSyQRoXezowvCnYXS2302ikHLy2QsG+T+Cuk7LdRab8nr3trSOje7CyBtvU1mToAfqyuRWKcYyN+J9V3cA6CjCiJx8fXblhzqW1Ln2a3WvB6dFjUTi+DQjsoN\/RIgJuHTHgEn2J1AwGqLefkpBzjxnLlKOWjdFZWNI+ndtEXaFQ2h6cA03pUCFqr0qPL\/3kKiKaACLuJI++7hKo0Tf0dQsWuM4EGoT4tfzaHI8yfBuZR1bRDduxWk87fcnfTZs\/EVClcrB\/mtD3wZYxWNE\/Sp12L7ZiHhF1X9j4yF\/LGioTNHABjfel+7CehbGPtXM0SyA0WzKpwspo2ZGkYPpimEIT0xgOriQz6II6r\/gX9Q9xXcr65ADFGnogq6pW5uj\/D+es66C7MTi+yrQ8jyUVsVkYYpIWmtmuSsnqe7Kmd9DZheTTmJ6t3iCM5uPgyrFgwP1uKNttYQABCaBz59HeShBz8+D\/g8Ou8+ifeYbIqf3C1mM11s5L9Zsf1XBbfzWAu4ZMzRXEWD5nObHjrqG4GozFp2JucobdGEUGiaboOYBoeTEN0cesu+6D0ZaflyjrEatw+0NuNE5WCzrt2cRioBSaQXI0e4eVp9yyVcJtzq4lZ0bV28xysSWQsS9xwGTaSFWU3SD9BGRmT5wXF3\/aasqHY0S8UL58O+BbjtCdVr9Fcnm0+5Ent\/ouQKWEwIwjGwoahyGNuFZH1CsvmgaSZ8w2Ng0K40Q\/TOXB9Zw1MMcIbwTR1NTrIQdclPY1lCAtmB\/YV22obHirsEVJIjhzQKqd4vKYzRzp65bWrkG3\/TMkWPx8Lxqo20D8RuzJvFwTUZflv1owQhrBOYB\/qH8U851+g6leLOI5iTZjNY9oSplgzfSpninCkCicKHwFPny7Y9mqTRZKymrbFQqwQhsh55FqLrywNHxciJhVIc8GPzySk1hC2keTz8RZvvPImkKWXWuo8tXU3TrdxdGK6EjhiH6EZauM6P9W4u7DrZ\/twCCYFJ5PYHU+0Qr+IpJwZxIE+0E\/+Pc6GHD3L7\/CfAOuoo3rnff\/89Kz94DPWvLjO+dKTUqzY7rZO47jwqn4gZ\/6w0Eu\/xV7cxiwqWPB1nkEqecO9bnc8KQ00MaRyuv9+xIluYMu\/SA4OEEj\/Qge4vAKjj49v0v6o9M6Tdgaz4R8JuHqsiwxfrfjhMZ+YMCw6HZ580bxAl8iqTTogH\/1j5+d\/5TmR\/aqkRfE4ALz+f0xHQx03BwB1CIv\/plQx1uECmsqcKsf3csS0Dd16HQTo6SvwP2Z39RQrYmJIdFcYWeg4ZplkXQDYzNyecajCqvjs8PhS9z4inmwu5VZ7\/6UUNQ85apYB5IeTxQfw7KuEl0YDSOOUVDtmIlFNTzQVsxntfxNTqGSkKopZccVzNduFPu3YAzc244aDS1bQsx\/Zvg+sN2nzxSz5IShc96y1YeY3rjNXy2PCJDB+g89jyOL+s3wKUuGlwjDx\/4WharASdq3T2zNprvABg2ZdtXyvhNFUG62ySMnzvC0EW6BRa3XO7ftb93c5df9+gTcKwrIFTXufH03U9gYktHydB8nXheomZA3tbKzRvCRMR\/VvuBViNI2sW0Lalk3TbbBvj9eliarFFcEU9E+0+yfa5\/5oCx+Hdjyw5JqjAYrov1gdG2o5skPzBh5uZgPmbHBTky1SrS\/x4YNOJarhH5YQxbBkyj7zMqe+lObLS1exWbSQ4tQUtCd0TY\/cYj9iKgS5QSjg4EUvEQtonyFsb\/XEGs3VrxQ6GF0eLgWJjQpfzjIh50CVhCXE8xY58qTL70C0t0ZDFa2W\/flU6+fFQQUrj0j9C6p92yBL1BqLB7AoHXkv\/8X8ysZBm1il\/yBSXAFZvGnOgOnLFRotBetqbqKiuCc+gkFTZAz8R800SwIxLlQMImHYOP4L0Ftzjmiak8Ze3ONBEu\/EattDL9FM+SMJYiuQ24S4kEj7nQjM68A0zkfvFJogLeQPTs+O27HePKGNnhJwoipyzpJC\/aK\/YwpRlw55AYwjDOjiJgswNqJVnHDHcdGcyBxPzyHWv6Ob5DlHPujqB3a3w3tHeV\/aPeTY5PkjxX+0v31ftvF1txx52fZSJCUUvTQCupizT6jnyjtm\/UmYK0\/P4mfq3DQLA8w+9LNZ2GowV8osI78wx5mfvPj5iTcf\/IFqAgvo1IWOexBWRRmY5+2oFShBudB1ueXFX4HJMoQyJuLOYn+Zq9uCNDyOaUkAI97RDEv\/Ek53cm\/8WjFIwNLzNtPQYJ5g0JMZI1r0\/Ui0CWSwZ3IEvL7cvyDzVZh5wmlfpiAectVvvQd0FDf2BDvwHX3IYojrksQ+t1qvuyuDpbFoYhY4qCWWodK2slVG\/89SUQQPlVyTt6m2B33TGzvFfdywbPjuvMkw\/bAzvLoZssxKLA\/Qw12qHP0yQDQ7SIqIvetaZ3av91MtGsUxPIpyUwF4Pxzz+TrRHuNGiWSBCvhM1cfEIyx7hmEynOQPrVSF1GhTMPJ22LzCDS8ovvjolPd46E7uA6TYCIQXdFYinY1T3qS+H7dT51t\/\/fqURQxGCNNefs5fYJdVUVILoESvSVyD9l4S5Hv\/xydxTCSOhsihRIutpljnl2jpzfLZEjsVVOpC+1ahpr3AP9WbjEGISVDQ2QS1o9jLreJc4vQe6A3++r2PyAIg79qGyPOp1Fl+riq7V0Iq9yX0SwwCbTawWLDkX7G\/P7n4\/k8i5gOTa3YTCnMxYtJKBXAJ2uqlwvmtltmQ+V5KCHSr3FYgFIHz57lRBVzY1Z9Fs6mL\/YPQvEfo3jpkls\/qm8C7PerkNWbnGJrL1P9WXnkEjK7qyAOy9wSR4amfenITcjcyse5Ii32NUVmNfqlGpJiJguRAr6ZjlalsQZraBoy8mscHohzOHkCki5lTvIMjxG9EHT6Kei1ilUfleYfZuJ7okKiJrePkCoDPkgPEb954yccCsecSIlKM31\/cC+doZu3J0mvdSA4fO9GbK66GsZnQuWaRsspAF3uTzpBSqa9Jr3fcBO2m7NhG9oFu4DbRryVMuDw7+QmlCA0bfQN\/nN6ERPiGVWHttEO0zAqWbv6b0msZuiJwdi7rHyYWizrc3SnzZFYif9ceYBieP26x66l36tG3NEAlFOHRMmYXf2dggMiyBXL7SIMVea5GSmj7Hr5S81HQhxHiEmdKtGqUGksWAbD7pA8hwI6UVtqqV4BCMdC8Ygi1LFpB7pRC\/FAHhvOn4hJZdq8S+o5Wp8SoAu6pLEipOxgK+p4trlu3kKpWINd9\/9ppcv2Fwjdg1CLvvQJHe8gnriGYezKES431sfxuoSZW9lkOkRT\/qjGW3Y42ZRGRKuLIhYmdveHagt4VtWLRkLv8C1HMNuybM\/buh\/MLVtkXzxnR2zcqvgNexqII16RuwVySI\/N86yHpR0D71XqdSpF4s7OuTkodBXwOv7MBQ+2VNXgVdb+\/hvsQ2B8syJd11TXeVC0Ci91GimvvfLepaFFOo18KwZunqHqIrS9Ctb0hAt5BYCP94n42tg5gf1wefDrufoM\/iUmvTOW6M1jeQeUpuLqwCXS0l4wemL2uIvl4sjpqrfFcJgMhvshpW0nbgBP6ug2RkUMB\/BNhLZXtxKARH9\/DHgQrRX8sW8o4jHpUaAvkPdBtWlbupYwW21bxMs2g4lRx8+\/7UPv40WU1l+QeW94hvE0u5mRfOrrB6vDD7MjWJkFt6b4ylJ+GucpGBH5GhmCxwGLirjZYH4Dhdwd0xOdwXL05LNhsvm41vgX5cyHy9gfYbdR\/sWdFeiVLtqL9c8X\/Twr1N2zrZ3rVWFftf8xc51TV8CvvPqC9yfnRH6UQa7f18UJVCxAZixtja+hE8uB9HO1nCBew4H2qiB6dq7xVYaD7RlXMPaFkIM+y140E8I+BKF02Woz7OBHHaPpCgbYwJEnhhjbrw+K8vj8gUip+uQpNj3kvdcLEhxvvnmySbPSsjP3FrHu0mWbLmkalvEYj3I+56lcNImG5TFxCQ\/jEZC9aNucyaBooI5ud2zonvW\/kbIjdSwBPkOaD5MxbJsijFbHZSp2MaQRebKlskgS5FggcOchQsWokTqreCczJfG2N2Ksl6KQZMmd2DapBJZKL+\/3IRcwGFIOz2A3+QUWfWzOWGLq4L7GsEYs4\/Ma3yf7A5vmVgrIBqf5HDL\/7VpgOSyNGh1MR4fE6+AMy6T+miS86bp+4zGFJFlShXGaRobpIoD6YSS6lJ0Qk9V1dFhOel8\/WZ0UoLOxQcy6I\/z8+8XCaESlEsTG0igOtoJ+PSzFzQfS6\/i1cAT6EuQEUtpDZeUXH5eu0+qqv2K+oOfrbQ2HJgj5ynhodMQJgRlWi0WwwR6RdtnuP7nl8yyjxQj6gjlBmdRZobCk+HgVmKnFbvyUtcRy3Dbu1JSDVmKQNL3tw9vs664pFe2tAWfuVQvPjk1b3PkV3JltWBh3zKJfI5\/GyUc8WoTRAeZO+I5fykhItVhSfukH4OlW9EI1RChg5ggXQy4Mwm00rX05Znv4pPZ39yhjASdmaQl2gl9zvJbf+dboM9SvtkQXC5zAOFyZufU9eYfcfd8V3lrCyPi9iPOdX1IJAcrbujPsq0\/qcYPA0LD0jBw9Cx1lWQu0wImQ07IEUoPpkvLkrasFiAD9kV9w635evvclJCH6ccbRmJuHGPpvuVW52Dn0pzpHvC3Tvl2fiY48xnY10VabWgAmsBOwsLAjyKXLXe+9CWByYy7qo2TwScYPjhTZP70JsFsJXVlWdjdsJ2VkpcDDOC0KM+3fIPk3IoJCRW8RjZfERDsbQh0q6Sb1M3+fYM093szYPFUPmX\/EntS\/jpo0qSixI0vxca\/NagDCBQJBd+3iO0rTM+Ze0FJjadwA6Ajf5eISDmz0E96KBZcdsjKhokRpUBOitEnP6TkzrLZReCqIm9zAfTIVivdknHXpXYXQmSuSrbpRDuU6MgvWIZnvCfmbe+GSarXC8YmaI11Qfw5A+dYRE2aoC0klopZfp3o\/3AHWKO1PQiKfFKuwjAsYvJHIj\/bb6Wd0DhCjGIASbEF2gMBRqmtB0suvV7GMU+iDhe8bPlHQuhhz7s7iwtYW4ZEtvXdOpHg9FEepFNfmeRcc4yRgOk4GKwUK0gHg1mTgnU9a7hl2SjELasK0KBGeMoy23mi259FqHwSFBhJYxv0xCZQtdKljdyYxvNi6PCrShOzOMj4U8qbrz9ty2Qv4BfLMfdjIOIWD2l6qTfdmONRfkfJ8oyGaBErsRkeWxuAnPLbYYzBtTi+DsQn3tKlrLAicvdqw0JDyL1KZyDHRVnlqrumbHqSSTkZliuKXiO6JcGgKZYpgb2pDbX2MyecV7qharnWs6vFZkuCaM+5+\/2CayAURuhV96odRms4jgS5NuQ3Qu+cowTe7D2ZCaRuXxkyirRk6yOcWxKpg+wqn+G6BoC8basXHEigk1DFw+amRss0v\/gQnSEjKMNSQsKOdKP27LLV+q1s2IxDZwYR5odsWOyfuDDotm2lOCQ4xA9hw20WUgBG3Z8\/UzMSReyvommbOBAPKQQqarESGJjanlu42NQpJ7NwMOkN7z5V0lCEDIHjuFF4tJMt5oJnnQmAouwMFYNq2HfIhcE3Au8ZEUVVslkCbSz\/pUzdPmeTCXhbQrd7d6KQvSd4BdTndcYIgwhSj\/O2vgOC3aN+6x3XrVUGA0Z\/RX\/SIIGKy1UfVcFT\/as6MU9RlKxf5pAWy2FqiMSpBlZpTzIdHkdvsniT5n0SQLbDLaR987DvtHdYjAy6X+7yj2QHz+My8rX4Wf7kshwMlo6OWzwMZBHPqmwfm1Q\/tZYsDzEQD\/gbhH7W56iaQ7CaPVFYat\/7msJwqzgccOa01Yc4ynpDh1m1\/wAX0lN12Y5NEO4cbXlyH\/AbhsoD2wUjCubTT46v8fYOgb\/1oSHcVeGIkAFSIH2Nn+RHB2Ff0r93JrLRAcDHVzonUY\/R3o73aUo4fJAfPjFppvGxZtwH0rHUl3YsWL9pSfZbRd6dHA==","iv":"0958169cfaa59b8fe35f04257e349c06","s":"ef713244fe1c8b83"}
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