Internet
February 23, 2015
Estée Lauder's Classic Parfums collection
By Jen King
Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.
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","iv":"9fe8182b2353522e37eeebe3864d4673","s":"4d12db8b0e8eae08"}
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