Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"690a2cf90d1be18fa5a5ea7aa5b56c77","s":"606b13b76169f676"}
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