Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"51647873fed1dc9012d8748d8f626ca2","s":"98a63ca154a57743"}
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