Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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2KjGGOIC6WjEmkS8+Bl\/mL6ZJZ6IkhDajEvfqFzkP2yIpSzSnZjrbCZDO4y39H\/zE+UzKlUWSt6zhq6BO4UoVWzRRsqNFpWKQwTG+fVYPKEV83RCtLY5qWEy1qwzRMyPp0jDVvCGfG0vhrOny6vIqJkUuS\/MvmOIRs3\/\/MZCOEY3xyKnGMhbU3yMVpE\/0WIPOz9bRrVpYOi3LpOB3YPWoL+l2uK\/yNJaJaZJwzZ5rG7KGgsaE64nPH7Z89LxydcmzzWm\/YyxK9KO\/40mrxYJBZeeFVjBkru4vWbj8HXDE63j6BJ7NU9yjvHnk3V4cDsDbkTB7RHbzIIKRS45pzQ\/2te0sLyX\/QSRJ74\/bKke+NCCML6pB3KIXxaC11xtevIqwe+zkAYdZiUXzA0ZM3O82Rs8NDMtK3MsEesRa2DFx3TiNs4QfqaWgqMMFzNp6pA4BovkPYZ3LIBo+D89o47n1RpgJ9lDTM0EtILPAXk6Ck8+1UvvPx1Mm2aZHkxF8hsRQxURtZKDSJ2SH4ya+WnTqvRQ\/dsdwqVhx8kRPTh9p0RuuuDA13E8xzBUUroEpLyj+eSHK1GJgxEeUtNJ5i7Yrzbjbe5xly6zb5\/\/LWlha30JGyMf4aPQGoUR1MyyHJLtQmo2PwtlTJV1UgLzEbsJ7Smiv4yg5bR4KijK+9LtljZyXJ\/yhEcNwGiW2La486nQHUtIarsZVNTkuJTDHE0jHaKB8wc+YHT+o1ofHoVPUS0P7CYG5tUBgGeBG\/zVuf7SN2v+uwiiyUGCJfmzgTh0ITln2SBVtkMDACQ+AuJOGTmuaIswWHX93koxrWs8MBC1I0KNTw01vE+yJqf\/iceNtaeW1umUSoFZzMlsQgQqqPJLCb0G1h3Nj8OX9SKVxJ0Q4HkZkASlUWh\/XqOqBet\/sGaIzbrx1hAqOQe662B3xjff+ltT1Ad9z30T7AjA41SFb1VKk5s5P7JCSXE+KSQCjmdtj6\/0+ophLwhBknQ\/8IMYsNxXfoC1BnCxtuNUyWYvZi2eMK9Y6DoH8Omzh1ivintVSLNGcGcZt1m2bcIqKzTyPAwQkMa46zlyqPOnOX\/4dUbFO9cLWL+bFR6U1J0yit+0Y4r4X\/KB8rPmYzgY1sdDa7SAq\/q9mYWwWWYFf3r+\/IJfItpjOomHsrYawmGlqKW2xzqrndZw1LR3CJfzON9vMF97azbB1Z4DkXSFL63F\/bii0k2rrGHJ\/GIqxjR7crdMCzQ95hloaSccpRdmcWACBQ\/FbUjb1J0g1r2os70y9QRgyPojSRiM0og6O3O4PirTWIU0N2g8lQb8sb9LHIUijgQSovZ8UQM3CSFeQL1wuHmdjQS91JTX4aMSwoVJL+doDFoutTQ3YQwowZcpnpzoZ9DNRlDTdFnQg2ft12mRLZmE\/7ZQT0\/rOk4l3sASMTeFu+y28Ok9L2Hgd+yzoZlVq7CE\/80rdcrHfr4GMWCTb\/BeyGB3kXXzZz1cxNJaSNbazoa01tsq4KL11Qbo3d1mCitbSS0z8rPL6B4pamQAUDbdgoO2I\/x561cMWhmzZEGAKu1l02CAVcdJ6bMWaXh6yCPOvQPD5Q35fodzj+da6TMI9VFXQkinjWboTRB3NqjrZOR99TXtRfVgwXaxx+F9RIPXU5ve3yTGG2X6XXd4rxFCdgsRwvcNHf9tEO0RnQLVN\/BYUcB\/6eNZkv08Y9z4\/uaQ+1S1w12r5Ras89FLu3p\/1Eq5ajVKRXxHMYKJy20Xk8h3h8qNsM9ukTnVXGkWKsK7wU6SYeBagdV7OeDaUdqdL00WnqBrJ1o4DQwP\/8tOQS09UteRBAc871uV23AYMPF4vCwyvXPU2EssfwRaVSLHhBl7eHlkwPdEXkJE1jw41Kde\/ep08f+sccSEfcHMoKyHSEU6X81vov2udWxjapQZGEZ3c+UULU9jiFNkhJW0tFseFkFn1Xbs0wUssSRztJlDtmNcN\/51Xv2WmwHj\/ryGfJE5rm8TejNrXczHkC8Olc4lYC+sTChe9yLDj0wLigd+AwgMTuH0bbjmSAHVZytShZXEv9cZT+yL2UPjr0RMz9Cndt6sykLFa35GUhUKjEaF1nnUUUkdtYdQnl\/4iu7q92b0loBNAKmn3TljgI5OZ8ve53UTrwRKSo4ksb212uwbFyuXtwXhIddoK8qcOiPgfpNwUHwptvpKHtHtkx9Yz5eusMKg5obiObvV6jLED8ClgeMW7Y58ssa+JSdUCtXiWVj6mvxQ73Wrh\/j8yPiPxYGMORP8J+16eTmRgtwAmp6GXpfOHgNxg64xbNqu9g8Almi1922Oiasp3uSdb7iJ\/CIke6geC78++Ponuv6aJoNqyQi1auSJslFZThIzm\/8ze2Gzg9lJoYqwcHke1aGzpT+nuX93FjYaH2tvHcgkKR97B7+IFhKp0m8SGXWl2efymMJApbhXrhrfJHNDHhRzQAKOOQQMFXyNxbohYv2Um2eXIzGcfy4U7kuyPXSEaV87dn6LzPTzmQj+gfJqFAEcGjNjlU10XbYP3P7mJjKA82tPqPWxwE7YmwcuRFyMNxwZzTM7MK3PJlR4UKa86Mef0q+ftaPiTPQE89svaUBpDFiNgsaNA6QwEuDJ3TY74bacP2RKiNgF2HFe+F2pmESA1WtMIvaaib82RKrsHR28zbTxdFWEGzrIpytHqxtSfF14\/51nnTp5OfLTggR+1TwiuncyHbnvgq7n63J1yRWmm4IQy5dyhRH7ivscR9iOKqhZmDk+pEsBDZcxFcdaiBpdHiwi6nosDlWuhsEafTcdL8VypZYgCpPgiNqQSl3xU5wMs3zNtVafxm1Y5UtaGyTQyz\/nbf1av6Ik6iwnegZ1RSlUV33XMWMzJV8wxnW9dHpc29thErl0fwsOe78ein4bB9q5RrbH8iF4oqcAyaAyvxuHa0ps6YlylliBKbzDsKiHNu4tQXW1nKeGxJE+qGo5Vr5TE0ib2GlJCMO+f7cbzNfrHzvy\/dvtG8UDirWCQii6ajRhDkceixGO+ivKdTLy+1D2b2ekYFx5IzyTrY+zt5YhxkbQ9xrpDOMEbrF4Rv4\/KKpZgxugPEaLJMhx2qhnwd8OZyaC4VYl\/jEUQIwWVC1Hu46aMlvDgWS80BuQV4zMx\/Cy5bb9CBjyQ9fupPwLwUgTuggZjeRcvx0uDoVJQaxhooeYsEV4OBg5X1zgkxvdD2VbMhFB5dj6coOujuvilS5N6aPWHt47Wamc7FehYniaKXwTSRaOUwMl2Z6U83+nhAYC5v2FVRiakdYErQW7LW3LjdJJB8aETKK\/AxGBgk8q4dXKOXOUX9MJWy87bNcJfVv+z4fiWe\/0SmVzF4OhnZlnpJiHpjAQlG+uPjPeFQtujMf1mCVYWSQydAOTaMJ6xuBXm81TP99UTIQgkiVbTuxlf\/LVPDp78Xgd5oaHh7OeNEkNjrKiCgQFmraJP0RXPPw+mKKrEZ2R5WYgH7vhvqj4uZ8nhR\/xnZynbbU7PwqFvLmjm5QdKxqIE8N9iRoZMUOKv\/tkXhYZ0IqnMOy9Oq+SKhFQI5v0BorkOzJ1jiqVinct01GlkV6JdIjiqN1XmJNsORlG7Yrhpa0hG6z07gOiPPYzU06qGtXNfvpxVtcy7+cICHK1Fy7I\/plX7uKf\/hphdWjd4c0LW\/aX9wrAU1D2QXetPDpUrIcDeAvsnuWUmHJMr8LX7+qQ+XnNJN2jkxkP82dOV1sA8M1MLtFgxXmh7yEOnD1NoPNUVwm3cgBAxr1eIbsiqkszVQVsMhmdsO55\/dgEi0AH1K9YFiGRfWpREF7hkjjDbDkx4OG\/+8iJbGx3UyXqTcXTyWo9RXmI7keXC\/4jmY\/IlSpvJR\/WGLeB0WsX+sts5m5GqegfbGE\/rC9mVZP5P339+lznEuCIYXmVqMWlO8d8obWaknqc6sC6RFPNiHlFbPys7Tfm6HgArKgwQdDJ7L4+Vq41agNjJHKkzo53iZyit+qIJmga+nib0O7TALndi75Pr41IAdeRu3hP5LqkdW9IaGKO6s2yMT8acCo+zzioaT\/h\/Pp3bG8hp4qKJGN7J3EJr4Nn2BK67G8\/7SNmA61JDGSnvKcd42ndNaMGGXIhW82Y2Ju8xuDl+sOmtCzvxLOvX7Um8y\/3xMYnJ6s5JMTRWa3iUlkGeshIYsMJFQhTGl+Lsc92kov2vvIjDag9fj+YobXlJFNNdCf5Tc=","iv":"42d1fd47c051344854aa4461dc82f809","s":"091b3a0ccb47cb04"}
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