Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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Al4b2ra9KTRmvuu77MWiQicCNBV7zW6iPN\/6nX6v2zdfZwNhq\/ZUFl2EAXOL0QQQIXZ0cV37gUYq8\/XlRELJD9TNJmdBZNrmAdh8izFL7N4zB0mtHDmDSOsCJsvHM5L4TJusr9hbM3VnQpfKbL9f4uST2hibWH4a9HJxx\/UamTSJiIoJxnxZVoKM0Saa6vXr7+KOYsEziOAw8f8mFIbCGpL\/CcpMW42vGvegvRBWuUNmCz85XC7CSNmpC7XdKMszHmgEHNNfX1ci5+9BT0dkAaKKid6dlkhdNiKv+0K8wZNwtxwgQllgTLa\/VEgkccJMReoJqpVpgBEdsfWkiwfyV1+lUq10XktPyDudl4h62Y0JUj1pAL4AQiIhhr8UP0jD1VfeDFUwRtr9RRw4HdMBv5clKt1NXvi\/BVdXwlytNyPOGG7gMVZHcLzoJZV8fMx+6FyTfD\/DgCzWJ2Mp4UuvtEAYYShDICYw\/jd5+TJcuyo2\/d4c+CQ\/uzO96XBT1VXVsORDd+jATFGTdAj6EvfHeBn\/vtXScdB7NmHu0uCrWBsZ8hdHDbf97EFvS09ZSNC2NdbOK64mURLZusu2doezpRutbXHfLA8vIjXfLmGozd3jJSauDuIrSLlIpRLojtPuNLqHlR7yPoc83eCTEMl9b6d0UZ4\/2A9VLrLgkCEggz6AIMWGJpPhbcqAsqA1N9Uisvb5\/0ivMWQ0Ahe9ikt\/TyZ\/VODaGSud0TDZ6FQmbeR2+KDSF1KxEhBAyer7jgsLfySBcweXPu6wS2QuexH3e2u3FellRB2T\/7pV3XsN5QpyTsGlTjzIOmhBYWEa0GQIAfBh+McGu9Y3uNB0ZFD+P3kP1wMOQwsqCoEgxh6j5Deu+HL3cs5yY8yT3NMw909FWH+IuqQfDYvDN75CIhjlPf6n3MAcWfG9+MuqNZWHFhExzjcrIVEe+7TdWzJd8QsxpQ4n5bOGjtJMQPGphEowukHeDIwT6KslewnXkwi+vtnDWSdCnv1okt3\/ZI5fsKfp2uOg2b6WZUzWXmhId9nlc6RMqdwCle4aknd4t1UgbA+d8YPiaxCojGlRUXEGLdLz5EVgoBeK7gtlaWRt\/vyp0AX9SI\/ZLtSTdREecGiwd1waGVwxyi5+ez8BjEVbUsdl5jy+yXIdNGBlu5HUtLqZ0jfWthLquu0+ATVW2epn5WajAtm7K4f7c8+F1ct+RBIb3ygmWlsvqMaK6BC\/OSZn3KaO0ij0FpvaB7vqgYVZxHQ+YhzlUtKvYJfa+n\/WoGnceoEMU467+dkIRrIla7x0bw\/54jfmoTho0+qR8ZeOru9p2NtXPYAoeh3ZB3eII6JYBMyilV6kIGQjyoIycKDKplz5gIqN\/ZgriaW12m4MJtDvFbqArBuiRskAKEduf7x7Z9rpVbVc6ZDfNGqU6Zj5iSXt88gGiMfJ\/VbrTJetpvblYA+iyh\/EWVLS0J86fp+rNNuO2g3c7K2UTZlDodPFybgQVJiJe7rXm4PvnOhappOJ+qRQLMizpWNbtKYTLqayX44aLxb4hzDrg4dJr9AF9Oj3xS01ehgoejDvsMwkebHSn+F1VUEXkyCKsPlxb0kwlrVX8diAgGJQa8BitkEg3f9lYjyMko4MRspIB7CPYiG+Q43g\/WMKxm93aIzP5pbWIFnRgNtT67tpHX\/IgMpKXUWUdzV4PC2SFB8F7XHJCAts+w8MEtresvw3yL16N8ASj3z\/pQ0UwIro8dhoOfuDE78UWV\/kVbNDd+iYh28ctFvdOkjzRv4ZsxFpYcJKx7YI8RmMAllnmlr5a12JPTSRFipy2EEcFbCf3\/aPuGtsRrcRQFsfndpB1ePQiIaZol6fTeB6A7LIWihozdjwM8R8boMfWWeoviL6gG4\/8RmH3bu\/urxFQQIQbmJSnWIqCxbDQTT2h7WeE58BmgNJS1l9XbQ\/xeptrbMYyilQoTztxkIl\/KPLxqXBzXYafDdeOuMXqIc33z4Wz3mgNiKONBe5MoQEx6Ah98QOGOgQgf+daRRH7MJsqQfsbEEmKHH63qxcScDhphQTRUhdYQ5TEhTLO1KnQkN0VFvY07AU8oauNvcrZy3F4tnd7qpOsncjtBPcX2MHgr\/RdxiyYnwLB3Sga77Z7+DKD\/smAzixcQFHH5VJNMnB5AbQu6WTRDucUdLvsNhZRIqFyLf1H0pFaT9tQt\/7B9ovtwgRRv5lgIsYiDzVr5ahQTR+w3SzT6c2pmeaZzYiDAURl08Hs9TdPVyo42BoM8Hxn\/fI7pFtCQWZfE41sZq\/edm8GKecrCT7VyWK7rQO+Q25mvxGKmmvFLPbzES1RAqEM0cS8VWbbhtoOO1ZY88xt3b+FumNXwiZiF8pgP4yPxnaeRe+vs9T8X1\/haf0rDwGF+JDBGRDjkJkut0In9X4wKmetlON6VSxKLDBHDd4zLI\/lezn+Kx9gOiC93tXr+d2xKUbCKzj99Bxicna7TiHTIpi8\/mE5QmlL7fAxt1ltXdJO4wIp+sVZtzUj\/7t3dXMlDrFD4eTxZpxt\/wbC3AmQ8veMPjBAPZCxiTuxq0bPNNOESGWFDMMkb5Z+Ql1a\/3fFQbzbO0WRlm6ZIWJh76PG43TC5tZMFjAs3NXwM51i1KV5efI4I07T\/iGgmYhhsVjfrhzBkYvUBUGknpRPWgin7Anmq2KnUeTcQzx1EKIBNf9m+c9KNFubyN8xHjS20lFbdhragGmQU2leN4a6oomrxo6I\/YEURuxFUx10axipoSB10cYEYrH8atv4AMNTUMSn5T2SmsBZp2w0tb9L9XmyMfp4hk2wWmxOihwhKUx3O\/Nz\/2GujspiliZpzznXYGQ1kd+x6zSLd++bqsbVjbFRUs\/IXMEs2KUF9bPUQMp5\/1rFP7VKEBgbjJz14aLybkSdat05NKutuYP5NyQqqfYfK7DopOoT2q5JwL0AnKi4Gkp35j8vQfqXhjTw5qIfUlMEri6Lbl1gWMpqm8ur7Z6Cf7uSJpsDU+LQCtVeqvMIGZiryQlT93aR9asrHoQzRdFSEKMMVNA6lkXQJV3k3klVMrFNE6sYCBA1c6KxfEUq0f+2YSSuRzuaUwnP4+jw5kDAgux0jfgcIxRErzWI1KpMedFS\/uhmmFIGrRwzCxxPgphO5Vm5gnDtOcqciG773DCunZ754m5XV6OKPw\/Je\/14nqRf6bWsAe\/coKPv5l+j35ceV37WMFde0USTdmWSMcYo+9YxI4SeVl+ESsqr0RJK3+JLO44Xg3n0xFOzCdkzbSF3vx1wJq3IpeFUInaF7HC69xdt0WSqV+PANtDhVsMOnwxZYSd+swoEMbF3PCu5LV4tR6mL5xc\/ZULsMXnck6C17ksvth8tulxuc7AHFHGhrKgjwfJfnSxqsX5uwR8gWWaK5TltWM9tD91m34TTI0tIKaAWZw7Cx7wiVrsGzUc6Zv1NBEMSiMfZ2UhjIOjOqtziAFjwMhob8l2M\/zlgSpjWaBldcIQ8bGypbjhEXcJucCXk1OmsZPYaVw83htz+\/fAIfHrNaWP2X4LAd409SGWdhC4oKPJLwh\/SiAX\/H8UQoVJxgmmpQJFz7e2h4KUwzDXvNPx7j+6Dq6M1k2rOpD2J6SzsMLivkQUnI6e6pwj7rNLU\/Hp3EBAdCJN8BvtJdCaOwTN0hvtwLqH6XK+It+c3\/i0wk8CdUoV+qb\/SiHoudzEusqJEyLRR5ojSlIYgUlqc5+h0cKdKtH4cHVXL47WbbP6YsblZS0iUuKKluhswg5sqz7aPLiQCCLi9ADRSqQ\/EBXSqPzJL5AxXqcxTLnBuuxcb8i1yQ81zE0rxhh2dk+wDjIUXHgf1igx7idIkuqQrUMSU2Nff8k4gKwdEGRPz6Ou8ZsL6xJQtpTusInm2XNsCLaID7XOOd4z2D4ncuH15LUCcmGBdpNVyMv5AKprre\/jvImOa4sqhHd2lbzoatsSBZVH2wwLZAYb8Btn2bXP95k6s3Hi8FgAFbzoYwRovyI5dtZR955twbYJROOAee2RA2Gsauv6HKJ2qTVLqr38CI4yP9cmOc+0D7sWUYhJlRAPd+tmwlPibS\/Dgk7QOF1Kl4nfE7XaPUq7wwFX6GK69VF+AAkPinzyfLPVH1QeEGO3ZIBAsCPabvJFC1BhlpO0UbwzojdREphcIZxB4XOBrimCteIvOEBAQqvRATRndoApjEyXzHbharSGSA=","iv":"07895d84477c9acc12e73a2a8df07b0e","s":"4c0cd5e897a1f24a"}
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