Fragrance and personal care
May 25, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
Beauty label Estée Lauder is looking to create a modern image and cater to millennial women with comedy and common problems.
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","iv":"87ff290dceb64b5e3881eb2d880ec745","s":"6ae141582e4a0194"}
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