Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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","iv":"f5b595dda86311f5d1c420b02ba9fea9","s":"04d3a4e3f6787714"}
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