Fragrance and personal care
October 18, 2017
Estée Lauder uses AR for personal try-ons. Image credit: Estée Lauder
By Brielle Jaekel
NEW YORK – During a panel at Luxury Interactive 2017 on Oct. 17, an Estée Lauder senior executive explained that the faster an A/B test fails, the better.
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","iv":"4a6ee5f2045f99762a9a5e986ee6483e","s":"6611bee7405857c6"}
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