Research
November 1, 2012
By Erin Shea
Estée Lauder and Lancôme are being lauded for their digital savvy in the beauty sector as the only two brands to receive a genius ranking on the L2 Think Tank Digital IQ Index: Beauty.
{"ct":"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","iv":"4aec64e040ef0155d25c13c80d2570a5","s":"1bd0328ccb6d6ef9"}
Share your thoughts. Click here