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Research

Burberry, Estée Lauder make the cut in L2’s beauty-specific digital IQ index

September 29, 2011

Burberry lipsticks from its Web site

 

Although mass-retail beauty brands topped L2 Think Tank's Digital Beauty IQ, luxury marketers such as Burberry, L'Occitane and Estée Lauder squeezed into the top 20.

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