Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Bloomingdale’s, Harrods gear up for Mad Men premiere via multichannel marketing

March 22, 2012

 

Marketers such as Estée Lauder, Jaeger-LeCoultre, Bloomingdale's and Harrods are aligning with hit television series “Mad Men” to offer consumers a taste of the 1960s-era lifestyle through print campaigns and product lines to leverage themselves on the show's success.

To read the entire article, please subscribe or