Internet
September 5, 2014
Modern Muse Chic campaign image
By Sarah Jones
Beauty marketer Estée Lauder is looking to instill an emotional response in consumers with its digital effort around its latest fragrance, Modern Muse Chic.
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","iv":"75b71525d95b0350f98db6848958fa8e","s":"1888b998ea3bc444"}
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