Internet
September 5, 2014
Modern Muse Chic campaign image
By Sarah Jones
Beauty marketer Estée Lauder is looking to instill an emotional response in consumers with its digital effort around its latest fragrance, Modern Muse Chic.
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","iv":"953f0656ef8fb6220076c4855981d56e","s":"40c6706c35b12f07"}
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